Our eCommerce project for COURTS Asia was recognized for 'Best Sales Channel Growth' for delivering a holistic brand experience and driving growth across multiple sales channels at Magento's annual Imagine Excellence Awards.
As one of Singapore's iconic brands, COURTS Asia emphasizes their superior value and experience to their customers. Their 80 physical stores span 1.6 million square feet of retail space, where shoppers can browse fridges, sofas, and flat screen televisions. Headquartered in Singapore since 1974, the brand enjoys a loyal following both in-store and online – a problem during Cyber Monday and other peak periods, when heavy traffic crippled their eCommerce website. To coincide with the refurbishment of their physical stores, COURTS Asia planned to re-launch a more robust online store, to build a stronger brand connection with their customers. They aimed to boost their marketing capabilities, improve their checkout, and user experience across all channels, while boosting profits and increasing overall efficiency.
To create their in-store experience and omnichannel customer journey COURTS Asia decided that the perfect platform for the job was Magento Commerce 2. Mr. Stan Kim - Group Chief Information Officer at COURTS Asia shared "The online relaunch was timed strategically around key retail events of the year such as Black Friday and Cyber Monday. Powered by the new platform, online sales for Black Friday and Cyber Monday grew almost 100 percent year-on-year. Engaging with the right partners has proved to be pivotal to our eCommerce growth this year.” And that’s not all. Mobile traffic has shown strong uplift of 74 percent year-on-year, leading to an 11 percent growth in conversion rate. Mobile transactions rose by 52 percent and average order value jumped up 17 percent. Due to the combination of their mobile-first approach, new marketing campaigns, and omnichannel capabilities, COURTS Asia delivered an astonishing 41 percent growth in online revenue, and a 52 percent increase in mobile transactions."
We are heading to the upcoming Magento Imagine in May and hope to bring back to our the Best Sales Channel Growth with COURTS team in recognition of the team’s effort.