As Steve Jobs once said that you had to start with the customer experience and work back towards the technology – not the other way around, "understanding customer personas and moments that matter are at the heart of delivering great experiences." In the age of digital disruption, many successful businesses are losing touch with their customers.
Joining Meet Magento Asia 2018, Jerry Smith, COO & Principal Consultant of The Ogilvy Group, delivered an insightful keynote about Accelerating Growth through a Customer-centric Business Transformation. Let's listen to him to unveil 6 key takeaways of building a strong brand that drives growth and resilience.
JERRY'S PRESENTATION DECK
ABOUT JERRY SMITH
Jerry has spent his career in the agency business, blurring the ‘line’ for better integration: above-the-line, below-the-line, through-the-line. His philosophy is that there are only two lines that matter: the ‘deadline’ and the ‘bottom line’.
Jerry believes that marketers now need to understand how to optimise total customer contribution. This means looking beyond transactions and lifetime value to include network value, advocacy and collaboration. His mission is to replace established marketing practices with a value continuum built on authenticity and remarkable customer experiences.
A pioneer in Internet Marketing, he worked and consulted to many leading organizations and technology companies in the 90s. Jerry joined Ogilvy Asia Pacific in 2000 and has since held a number of local and regional roles and is currently responsible for Ogilvy Asia’s digital transformation.
He is a Fellow of the Institute of Direct and Digital Marketing, a Member of the Chartered Institute of Designers, a Member the CMO Council and an Advisory Board Member of the Open ROADS Community.