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News | August 21, 2018

ASUS Handpicks SmartOSC for Its Ecommerce Push in Singapore

Singapore, Aug 21, 2018 --- ASUS, one of Fortune magazine’s World’s Most Admired Companies, that is dedicated to creating products for today and tomorrow’s smart life, has appointed SmartOSC to be its eCommerce partner, following a competitive pitch in April. The event marked an important milestone in ASUS strategy to differentiate and enhance its offering for the Singapore market.

Emma Ou, Country Manager of ASUS Singapore shared: “The current ASUS's website is the best place to explore our wide range of products. Adding the eCommerce site will deliver a more convenient and immediate shopping solution in addition to all our brick and mortar stores at our brand stores and authorised retailers. Hosting our own eCommerce site is also align with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards programme. Throughout the entire pitching process, SmartOSC demonstrated a holistic view of our requirement and passion for our brands. We get great ideas and constant feedbacks from their team for realizing our vision”.

According to research firm Statistica’s report on Singaporean consumer ecommerce market, electronics & media is currently one of the leading eCommerce verticals accounted for 26% of total revenue. With user penetration is at 68% in 2018 and is expected to hit 72% in 2022, eCommerce is a captivating opportunity for any brands and retailers. Moreover, the research firm also reports that Asia contributed for almost 80% of all B2B e-commerce volume worldwide in 2017 and Southeast Asia is proving itself to be an attractive B2B procurement market in the region.

SmartOSC will work closely with ASUS team to provide consulting, user-centric experience design, technical implementation and integration services. After launch, the website will be the one-stop shopping destination for both B2B and B2C customers. Customers will be able to order a wide range of product available across ASUS distribution network, and there will be options build customized gaming hardwares from its famous Republic of Gamers (ROG) product line.

“ASUS is exactly the kind of ambitious partner SmartOSC is excited to work with. It gives us the opportunity to think out of the box and work on a project that goes beyond conventional requirements. We are confident that our eCommerce expertise and technical capability will make us a genuinely valued partner to ASUS.”

Thai Son, CEO of SmartOSC.

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.

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