When it comes to choosing a content management system (CMS) for a website, it can be difficult to find a platform that suits both a marketers and developers needs. While marketers look for a capable system that can help coordinate their campaigns, developers look for a more open and flexible platform from which to build. Kentico is a platform that can fit both of these needs.
Kentico stands as a firm challenger to the CMS market according to Gartner’s most recent Magic Quadrant research. Their all-in-one approach to CMS, ecommerce and online marketing proves to be a key differentiator amongst the competition, putting them in a prime position to increase their share in the market. So what is it that makes Kentico unique?
With the release of Kentico 11 towards the end of 2017, Kentico has readied their platform for the coming needs, trends and solutions both in 2018 and beyond.
Strategic Marketing Capability
Using Kentico’s email capability, it is possible to not only be used for creating newsletters, but also to send personalized and automated emails for potential customers who abandoned their cart. To help solidify their marketing capabilities further, a more advanced email marketing system was introduced. Kentico’s Email Builder makes it simpler for anyone to easily design and structure emails using drag and drop. A/B testing is also easily performed in emails to help optimize the message.
Being fully integrated into the core CMS, the online marketing tools in Kentico are woven into the platform, providing a 360 degree view into customer behaviour. Being ahead of the latest trends, Kentico offers a number of personalization options that treat each customer as an individual, overall improving their experience with a brand.
Data Driven Commerce
Kentico’s commerce functionality is another area they have developed. To compliment their ecommerce capabilities, Kentico has introduced better integration with Google Analytics. Analysis is important in ecommerce, allowing insight into how a customer uses a store and their journey through the website. Using Google Analytics Ecommerce Tracking, it is possible for marketers to gain a new perspective into their customers and their behaviour onsite.
The newly revamped discount system is now more robust, allowing for multiple coupons to be used at once. Promotions also saw an improvement with more in depth categorization to help better define which products receive the special deals.
Each of these upgrades add to the growing capability of Kentico’s ecommerce offering. They continue to focus on experience-driven journeys that brands to stickin the minds of customers to keep them coming back.
CMS Remains at the Heart of Kentico
One key part of the new package comes from the recognition of the changes in regulation coming to the market and bringing data protection and privacy to the forefront, which has particular relevance with the GDPR set to come into place in May 2018.
To be complicit with the regulations in the EU, there are new features to help streamline the new processes within the Data Protection app. The Right to Be Forgotten is one of the key tenets of the GDPR, and so the new app allows for the relevant data to be selectively deleted easily within the strict deadlines. The same goes for data portability, consent and right to access, with the app being able to provide data in a machine readable format, create, store, and update consent, and allow access to all data from one point, respectively.
The simplicity continues across the board, with the ‘WYSIWYG Editor’ allowing for faster, easier page editing. The name ‘what you see is what you get’ holds true when it comes to inserting elements into the page and formatting. If more complex or unique styles are needed, developers can jump in to help.
What Makes Kentico Different?
Kentico has always stood out due to their intuitive, user friendly design. This helps marketers get the most out of the platform with its all-in-one approach making the package much more attractive. For developers, its ability to integrate with 3rd party and custom components make it ideal, helped further by offering fast-to-market development.
From the changes made in Kentico 11, it is clear to see their continued dedication to providing quick and easy solutions for the everyday functionality of the platform. This is clearly evident with their ‘WYSIWYG Editor’, reducing the dependence on developers to build interesting and functional websites. Kentico also stands out due to their approach to the new GDPR legislature, looking to stop businesses being caught out by the strict timelines.
The new Kentico 11 release has solidified their place as a true competitor in the market and, for developers and marketers alike, Kentico proves to be a great choice when it comes to choosing a content management system. Their out-of-box capabilities are diverse and featureful, substantiating their claims of being an ‘all-in-one solution’, while maintaining a harmony in their multi discipline approach. So if you are in the market for a CMS or ecommerce platform, Kentico should definitely be on your list.