As many of the online retail markets around the world continue to mature, research from Euromonitor, indicates that only around 1% of retail sales value is being sold online in Southeast Asia.
Because of this extremely low penetration, there is ample opportunity for Southeast Asia to stand out as a major new frontier for e-Commerce, resulting in the potential for a “gold rush” in the region.
Given the market potential, we have studied and summed up seven e-Commerce trends that will possibly shape the growth of online retail in Southeast Asia in 2017.
On October 15th 2016, more than 1000 business leaders, merchants, service providers, technology partners, and developers gathered at Meet Magento Vietnam 2016 (MM16VN), the biggest Magento event in Southeast Asia. Many insightful conversations were created around the latest e-Commerce trends and Magento ecosystem. Here are five key takeaways.