Club 21, highly regarded as one of the most fashion-forward style emporiums in Asia, has recently partnered with SmartOSC to launch its corporate site as well as a newly-enhanced e-commerce website, marking an important milestone in its omnichannel strategy.
To kick off our partner introduction series, we recently had a chance to sit down with Rohan Lock, dotmailer's APAC Director at the Dotlive event in Singapore, to talk about some of the latest e-commerce trends, the importance of marketing automation for merchants in Southeast Asia.
As many of the online retail markets around the world continue to mature, research from Euromonitor, indicates that only around 1% of retail sales value is being sold online in Southeast Asia.
Because of this extremely low penetration, there is ample opportunity for Southeast Asia to stand out as a major new frontier for e-Commerce, resulting in the potential for a “gold rush” in the region.
Given the market potential, we have studied and summed up seven e-Commerce trends that will possibly shape the growth of online retail in Southeast Asia in 2017.