API (Priceline Pharmacy)

API (Priceline Pharmacy)

Magento re-construction for Australia's leading Pharmacy retailer  

Challenge

Priceline.com.au is the online store of Priceline - a well known Australian pharmacy retailer. The current site is quite out-dated: it's based on Magento EE 1.10, it almost unusable on mobile let alone mobile-optimized.

The site speed struggles due to faulty architecture, in which Concrete5 is being used as front-end and all operations are made by requesting to Magento.

The performance issue emerge drastically during the sales period, when the sales volume increased by 15-20 times.

Our Solution

The new version of priceline.com.au (went live on Aug-4) is rebuilt completely based on Magento EE 1.14. Concrete5 was replaced by a customized Magento CMS module.

The front-end is made using responsive design which ran well on tablet and other mobile devices. The hosting has been setup for better scalability during sales period. The integration with loyalty and order fulfillment systems was also optimized. Payment gateway was changed for better performance and fraud detection.

Extensive unit test scripts are constantly made during the development, combined with automated functional and load tests ensure that the bugs are kept at minimum and any performance issue is detected early.

Scope of Work

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Magento development

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Responsive design

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Data migration

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3rd party integration

 

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