Josh’s Frogs – Case Study - E-commerce Design & Marketing

Background

Josh's Frogs is a small business in Owosso, MI that was founded in 2004. They specialize in Poison Dart Frogs and sell everything needed to nurture these beautiful animals.

Josh's Frogs also carries a variety of Reptile products and work with a few different Gecko species. Three key principles directing all that they do are: Promptness, Integrity and Excellence.

Situation

JoshsFrogs.com originally relied their E-commerce solution on an open source platform which could meet their basic requirements to start selling online.

However, it lacked most of core features for a live stock e-store: shipping/vendor modules to separate live to dry products, limited payment gateways and marketing modules.

On top of that, being a small business, JoshsFrogs finds it costly and time-consuming to implement large e-commerce solutions.

Solution

As a full-service E-commerce company, SmartOSC provided the whole process, from E-design, E-Marketing Analysis and Shopping Platforms suitable for small yet fast growing businesses.

Step 1: Analyzed current requirements, urgent needs and set priorities.
Step 2: Redesigned and added new wireframes to give the e-store a more professional and stylish look as well as user friendly features.
Step 3: Once the platform was ready, other marketing activities and social media promotion were gradually executed.

Below is the list of a few services provided to enhance the operation & management:
E-store concept design
UPS/USPS/DHL Shipping Modules
Live and Dry Stock Management
Email marketing
Affiliate Management
Search Engine Optimization
Paypal Pro payments setup
Analytics Reports

The Outcome

Since its partnership with SmartOSC, Josh's Frogs has grown from a one-man business to a fulltime business with 3 employees.

In a year, traffic & revenue increased dramatically. Number of orders & visits doubled. Returning visits show that customer loyalty to the business has been strengthened.

Thanks to the e-commerce platform, Josh and his staff now easily manage daily operations, offering customers a convenient shopping experience with expandable features.

Furthermore, the on-going support from SmartOSC helps Josh run his business efficiently, drive traffic smoothly and generate more revenue to the store.

Some new features for customers:
Discount coupon
Reward points program
Recurring billing
Customer Club to share tips
Social Media Shopping