Omnichannel Playbook: Conquering the Future of Unified Commerce

UNIFY BRAND & CUSTOMER EXPERIENCE TO GROW

Digital and Ecommerce allows brands to approach and sell products directly to customers. At the minimal, it sells product directly to customers through ecommerce and affiliate. However, selling your product among a millions of look-alike offers will soon lead you in price and promotion war commerce. Hence it is crucial for D2C to identity a unique territory in the market place, build a brand standing out from the cluster, identify the right customers, talk them, interact with them, and get them to purchase your products/service along their customer journey. By doing so, you will combine branding, brand story telling through effective creative contents, performance media, data and digital commerce together. This is the future of omnichannel branded commerce, direct to consumers.

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SPEAKERS

To deliver amazing customer experiences, Mr. Kontopoulos harnesses 20+ years of marketing experience with Adobe to challenge the management dogma.

Nicholas Kontopoulos

Head of APAC Marketing, Adobe DX Commerce
Adobe

Before joining agency life, Giang Nguyen was Procter & Gamble's Brand Management in AAI market. She is now Co-founder of Brandmaker and Managing Director & Co-founder of The Purpose Group. Giang was the only Vietnamese featured on the Campaign Asia's Top 40 Women to Watch in Asia 2018.

Nguyen Thanh Giang

CEO / Founder
The Purpose Group

Delivering valuable consultancy to world-class enterprises, Mr. Jack expedites effective and scalable eCommerce systems to help clients reach their business goals.

Jack Tran

Managing Director, Asia
SmartOSC

Tran Xuan Thuy - Amazon Global Selling Vietnam

Driving brand innovation for over 18 years, Mr. Thuy leverages his long-standing experience in sales and marketing as Amazon Global Selling’s Country Manager.

Thuy Tran

Country Head of Amazon Global Selling
Amazon

Mr Phu is the Co-Founder, and Vice President of The Coffee House. He plays a key role in transforming The Coffee House from a start up to be one of the most inspiring brands in Vietnam. Prior to The Coffee House, he has worked with multi-national companies including: Pizza Hut, Mercedes-Benz, Schindler Lifts.

Phu Vo

Co-founder / Vice President
The Coffee House

Mr. Dat is a serial technopreneur, Big data and AdTech & MarTech evangelist, starting Vietnam’s first multichannel RTB platform with billions of monthly ad impressions.

Dat Le

Chairman / Co-founder
Antsomi

With her stature as a high-principled branding strategist and a renowned consultant for C-levels of reputable enterprises in Vietnam, Ms. Van Anh grants clients excellent solutions that magnify their potential growth.

Tran Van Anh

Managing Director
Brandmaker

Kaelyn Trinh now works at Google APAC Headquarter, Singapore. She owns more than 10 years of expertise in the field of Digital Marketing and experience in strategic consulting for performance & branding advertisers from various industries. Currently, Kaelyn is working with leading Google Partner Agencies in Vietnam to help clients grow and achieve their business goals through Google marketing solutions.

Kaelyn Trinh

Agency Development Manager
Google

Son is currently Managing Director of ANTS - Audience 360, member of ANTS Digital. Son has over 12 years of cross functional experiences across Marketing, Communication, Digital and Media.

Son Dang

Managing Director of ANTS - Audience 360
ANTS Digital

With 10 years experience in digital marketing. Thu Tran has passionate interest in understanding brands’ target audience/ consumers deeply through disciplined data analysis. With cross functional expertise, Thu Tran is able to think out of the box when it comes to designing strategic and creative solutions to tackle business/ communication challenges.