Digital and Ecommerce allows brands to approach and sell products directly to customers. At the minimal, it sells product directly to customers through ecommerce and affiliate. However, selling your product among a millions of look-alike offers will soon lead you in price and promotion war commerce. Hence it is crucial for D2C to identity a unique territory in the market place, build a brand standing out from the cluster, identify the right customers, talk them, interact with them, and get them to purchase your products/service along their customer journey. By doing so, you will combine branding, brand story telling through effective creative contents, performance media, data and digital commerce together.  This is the future of omnichannel branded commerce, direct to consumers.     

  • Share Your Expertise

    Grab the chance to present success stories with clients

  • Promote Your Brand

    Present solutions to Vietnam’s eCommerce ecosystem

  • Networking

    Connect with professionals & build lasting relationships

  • Find Partners

    Form strategic partnerships & take your business to the next level


Nicholas Kontopoulos - Magento Commerce
To deliver amazing customer experiences, Mr. Kontopoulos harnesses 20+ years of marketing experience with Adobe to challenge the management dogma.

Nicholas Kontopoulos

Head of APAC Marketing, Adobe DX Commerce

Nguyen Thanh Giang - The Purpose Group
Before joining agency life, Giang Nguyen was Procter & Gamble's Brand Management in AAI market. She is now Co-founder of Brandmaker and Managing Director & Co-founder of The Purpose Group. Giang was the only Vietnamese featured on the Campaign Asia's Top 40 Women to Watch in Asia 2018.

Nguyen Thanh Giang

CEO / Founder
The Purpose Group

Jack Tran - SmartOSC
Delivering valuable consultancy to world-class enterprises, Mr. Jack expedites effective and scalable eCommerce systems to help clients reach their business goals.

Jack Tran

Managing Director, Asia

Tran Xuan Thuy - Amazon Global Selling Vietnam
Driving brand innovation for over 18 years, Mr. Thuy leverages his long-standing experience in sales and marketing as Amazon Global Selling’s Country Manager.

Thuy Tran

Country Head of Amazon Global Selling

the coffee house
Mr Phu is the Co-Founder, and Vice President of The Coffee House. He plays a key role in transforming The Coffee House from a start up to be one of the most inspiring brands in Vietnam. Prior to The Coffee House, he has worked with multi-national companies including: Pizza Hut, Mercedes-Benz, Schindler Lifts. 

Phu Vo

Co-founder / Vice President
The Coffee House

Mr. Dat is a serial technopreneur, Big data and AdTech & MarTech evangelist, starting Vietnam’s first multichannel RTB platform with billions of monthly ad impressions.

Dat Le

Chairman / Co-founder

Chi Van Anh
With her stature as a high-principled branding strategist and a renowned consultant for C-levels of reputable enterprises in Vietnam, Ms. Van Anh grants clients excellent solutions that magnify their potential growth.

Tran Van Anh

Managing Director

Kaelynn BAE_bw
Kaelyn Trinh now works at Google APAC Headquarter, Singapore. She owns more than 10 years of expertise in the field of Digital Marketing and experience in strategic consulting for performance & branding advertisers from various industries. Currently, Kaelyn is working with leading Google Partner Agencies in Vietnam to help clients grow and achieve their business goals through Google marketing solutions.

Kaelyn Trinh

Agency Development Manager

Son Dang bw

Son is currently Managing Director of ANTS - Audience 360, member of ANTS Digital. Son has over 12 years of cross functional experiences across Marketing, Communication, Digital and Media.

Son Dang

Managing Director of ANTS - Audience 360
ANTS Digital

Thu Tran

With 10 years experience in digital marketing. Thu Tran has passionate interest in understanding brands’ target audience/ consumers deeply through disciplined data analysis. With cross functional expertise, Thu Tran is able to think out of the box when it comes to designing strategic and creative solutions to tackle business/ communication challenges.

Thu Tran

Digital Innovation Director
The Purpose Group


15.00 - 15.30

Welcome to Omnichannel Playbook | Registration

15.30 - 16.00

Unleash the Real Power of Omnichannel Integration (Amazon & Google)

16.00 - 17.20

Case Studies (Adobe & The Coffee House & ANTS)

Differentiate Your Brand in a Market Full of Clones

The Coffee House: Unified Brand Experience through O2O

Unified Customer Data to Increase Conversion through O2O

17.20 - 18.00

Omnichannel Playbook: Adapt to the Future of Unified Commerce (ANTS &  SmartOSC & The Purpose Group)

Omnichannel Challenges for Different Business Types

Omnichannel Working Framework for Marketing and Commerce

18.00 - 18.30

Panel Discussion

18.30 - 19.30

Networking Dinner & After Party