Boozt.com aims to provide a state of the art shop-in-shop online platform, that is capable of handling large amounts of traffic, while fulfilling thousands of orders a day. Their existing website could no longer handle the growing site traffic and extra demand for bandwidth, caused by their growing popularity in the market.
Their new online shop must be flexible and customizable per country, currency and language to accommodate their expansion into international markets. For the best user experience possible, they required blazing fast page load, even with lots of 3rd party integrations an thousands of products - alongside with more than 2000 orders per day.
SmartOSC worked closely with Boozt to address the issues with their cart checkout. By using a shared checkout setup, it was possible to use a single checkout across 5 different brands, greatly simplifying the process for customers and increasing cross-sale. The loading efficiency on the site was improved, in turn improving customer experience by providing a quick and responsive service. Weekly e-mail campaigns were introduced to give incentive to current and new customers to shop with Boozt.
Boozt is now operating in 25 countries, most of which require different languages and currencies. With Magento’s multi-store view solution, it is possible to quickly implement a design to cater for different countries, languages and currencies.
SmartOSC used the multi-store view feature to localize the Boozt online stores to display translated text and local currencies for each of their targeted markets. All customers can view, interact and shop in their native language, using their own currency. Marketing and promotional campaigns were also localized to be more relevant with international audiences.
To improve the efficiency and capability of the online store in handling traffic, a holistic approach to the loading capabilities of the site was taken into consideration. Along with caching on different layers, a content delivery network (CDN) was utilized for faster page loading and delivery.
In addition to integration with 3rd party vendors, including international shipping carriers, affiliates, tracking systems and email management, were introduced and optimized to make these processes more efficient to conduct and manage. Boozt also builds trust with existing and potential customers via the use of promotional emails, personalized transactional emails, and free shipping coupons, all of which will encourage loyalty to the brand.
After successfully deployed the system, SmartOSC has been retained to provide ongoing support services to ensure the system runs smoothly and Boozt is always empowered to best serve their customers. Further upgrades have been planned for upcoming time to keep up with the increased demand from Boozt’s customers.