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Whitepaper | July 15, 2021

Case Study: ASUS Singapore

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone.

Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.


  • Unified B2B & B2C
  • Complete O2O Customer Experience
  • Omnichannel with CDP Integration
  • Payment Automation
  • Multi-seller Integration
  • Comprehensive Maintenance & Support
  • Employee Purchase Program


  • 31% more page views
  • 56% revenue growth
  • Average Order Value S$ +1,300
  • Delivery Lead Time <3 days

Challenges and Business Opportunities

ASUS is recognized globally as one of the top consumer electronics and computer goods retailers, and the Singapore branch is no different. To bring together and improve their relationship with key distributors and resellers in Singapore, ASUS wanted an eCommerce site added on top of their existing website, which was already a popular and successful way for customers to find and research their products.

ASUS advantage

ASUS is recognized globally as one of the top consumer electronics and computer goods retailers, and the Singapore branch is no different. 

Their aim was to allow all B2B2C tracking, sales, and fulfillment to go directly through the new webstore to serve their Employee Purchase Program. This specialist program was designed to allow all the employees of a client company to purchase from a range of computers, laptops and other hardware at a discount price.

To really boost the consumer experience of these and other customers across all their online and offline sales channels, ASUS also wanted to enable a seamless O2O shopping journey that included product discovery on the internet, offered special discounts and promos online, and supported in-store sales, upselling and product maintenance.

In addition, there were multiple resellers who fulfilled ASUS Singapore’s online orders and who showed great potential for expansion in the future. ASUS wanted to integrate the backend of each of these resellers to pull them into the fold and have one single, cohesive distribution network. The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.   

To have more insights onto ASUS Singapore's success, check out our whitepaper or contact us for more information.

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