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Omnichannel Revolution

INTRODUCTION

家具と家電を専門とするシンガポールに拠点を置く大手小売業者として知られるCOURTSは、顧客への優れた価値と経験を強調しています。

現在、COURTSは90を超える店舗を運営しており、170万平方メートルの小売スペースとなっています。

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HTML5要素の使用
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クリック&コレクトのインプリメンテーション
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Emarsysとの連携で電子メールマーケティング強化
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柔軟なプロモーション割引手法の強化
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すべてのデバイスに対応可能
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SEOのベストプラクティスの実行

THE NEW JOURNEY

In parallel with an expected boost in productivity from traditional retail stores, the brand now looks at radically reshaping their e-commerce business, moving towards an integrated shopping experience both in-store and online.

Growth Statistics

4%

Increase in Average Order Value

41%

Increase in Revenue

11%

Increase in Conversion Rate

35%

Increase in Transactions

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HOW WE DID IT

SITECORE

Sitecore 8.2 proved to be the best choice for MyStays’ needs, firstly due to its capability to handle a content heavy website quickly and efficiently, while also accelerating management and administration in the backend.

The key Sitecore advantages as they relate to Mystays goals:
  • HTML caching for significantly improved load times
  • Full site functionality in 5 different languages
  • Enhanced analytics functionality
  • Responsiveness across all devices

PERSONALIZATION

Using Sitecore’s powerful personalization capabilities, it was possible to create unique experience for customers based on their past behavior onsite. A wish list was included on the website, and those in the list along with previously visited hotel also appear first in the search suggestion.

A ‘Featured Hotels’ section was also included on the homepage, which displays nearby hotels to customers as they access the website. Due to map service restriction in China, the system is configured to adapt with customer ’s language selection.

EXTENDING MARKETING AND USER EXPERIENCE

Integration with Trust You, the world largest guest feedback platform, allows Mystays’ customers to make informed decisions before making a booking. The hotel detail page is now integrated with map service allowing customer to visualize the location and nearby attractions.

GOING FORWARD

Using Sitecore’s powerful personalization capabilities, it was possible to create unique experience for customers based on their past behavior onsite. A wish list was included on the website, and those in the list along with previously visited hotel also appear first in the search suggestion.

A ‘Featured Hotels’ section was also included on the homepage, which displays nearby hotels to customers as they access the website. Due to map service restriction in China, the system is configured to adapt with customer ’s language selection.

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