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Announcement | November 20, 2015

SmartOSC and Priceline Pharmacy share tips on how to successfully deliver a Magento Enterprise site

SYDNEY, NOVEMBER 8TH 2015 - On the stage of MagentoLive Australia, Thai Son, Partner at SmartOSC and Dirk Bellmann, Applications Manager at Priceline Pharmacy, Australia’s leading health and beauty retailer, shared tips on how to successfully build a Magento Enterprise site. 

The presentation addressed the fundamentals of successful launching and optimization online business by making the right delivery approach, reflected in the case study of building Priceline’s online store,

The accomplished project team of SmartOSC brought the new transformation and innovation to the out-dated and inadequate UX website on time, on budget and met all quality measures with zero downtime since the launching in 4th August. 

Below are the five valuable approaches shared during the event:

# 1: Well defined requirements and management of scope

# 2: Don’t rush the launch

# 3: One delivery team

# 4: Choosing the right technology partners

# 5: Test everything and test extensively

We’ve been very happy with the partnership, specially knowing that Priceline’s delivery team also shares the same delivery approach

Thai-Son, Partner and Co-Founder of SmartOSC.

“Our experience has shown that retailers typically fails at launching their online store need, in the first place, a partner that understands delivery and we are delighted to share this approach to the Magento ecosystem”

The full presentation can be found at:


MagentoLive events bring the Magento ecosystem to you. Hosted by the Magento team as a complement to other community-driven events and the Imagine Commerce Conference, MagentoLive is your opportunity to get the latest Magento news, participate in conversations about eCommerce trends and growth, and network with knowledgeable community members that can help you take your business to the next level.


The first Priceline store opened its doors in 1982 and since then the company have dedicated themselves to helping women (and men) look good, feel great and live well. With 400 stores nationwide, Priceline is in the know about all the latest beauty trends, have great advice and affordable prices on all of your favourite beauty and wellness products. The brand also love giving back to their community; the Sisterhood Foundation supports six charities around Australia – they have raised over one million dollars so far and counting!

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