Salesforce Commerce Cloud has been one of the fastest-growing pioneers in the B2C SaaS Commerce Cloud. However, that is not all it gets as Salesforce has released its B2B Commerce Cloud with unique features that accelerate B2B business goals. Let’s check out our in-depth thoughts on B2B Salesforce Commerce Cloud to find if it is tailored to your enterprise’s needs.
After being acquired by Salesforce, B2B Salesforce Commerce Cloud, previously CloudCraze, now inherits several significant features from the platform, making it one of the most potent B2B Commerce systems available worldwide.
Detailed reviews of these features have been made in our previous study of B2C Salesforce Commerce Cloud. Please check it out for a full understanding of what is coming for your B2B Commerce system.
Salesforce B2B Commerce Cloud operating on the cloud and serving clients with high-value purchasing orders have also made security the platform’s primary focus to protect customers worldwide and ensure clients’ business is in safe hands. They have imagined every scenario possible to set up the highest security rank to guard against competitors’ intrusion, internal and external disasters, etc.
Salesforce has set up the highest security rank to guard against competitors’ intrusion, internal and external disasters, etc
And many more data regulations and requirements can be found at B2B Commerce Trust and Compliance Documentation. It is worth spending time reading this as it can be useful in enabling swift response towards dangerous situations that arose.
Salesforce B2B Commerce Cloud has been developing several solutions that are unique for their clients and deliver an effortless experience for site managers and B2B customers. Here are some of the best features the platform offered:
B2B Enterprises often owns a massive range of products and items which are variable to each buyer’s needs. Therefore, Salesforce B2B Commerce Cloud provides customer-specific catalogs. For B2B clients needing a unique setup of products so unique that they cannot be built into the existing products, your Salesforce B2B Commerce Cloud can show products that are only available to specific customers. This also allows your business to explore listing a personalized product catalog for larger clients. For example, corporate uniforms or apparel can require listing products with your client’s logo instead of the generic version of the product.
Moreover, the customization of pricing is also available on the Salesforce B2B system. B2B enterprises can set different prices based on country, region, or account type, customer type. The platform gives you the flexibility to control pricing rules to reflect pricing structures based on segments, tiers of customers, or subscriptions. The B2B Salesforce platform supports four typical different price book for flexible pricing:
The third and final phase involves the buyer making their choice of vendor and going through with their purchase. Negotiating the buying price is part of this phase. Still, it shouldn't be the only strength you have versus other sellers: you need to establish yourself as the best option during the evaluation phase through the information and content available on your eCommerce website.
Therefore, Salesforce B2B Commerce Cloud creates a corresponding lead or opportunity record, depending on whether the buyer is a guest or an authenticated user. B2B enterprises can configure certain options for the quote request, such as which buyers can complete the request and what information is required in accordance with the following process:
The Salesforce B2B Ecommerce Cloud enables complex shipping options to maximized each buyer’s satisfaction and shorten the negotiation process. During checkout, B2B Commerce calculates the cost to ship an order based on the weight of items in the buyer's shopping cart. You can specify your own shipping rates and carrier details. To apply a shipping rate to a product during checkout, add a shipping weight to a product record. Furthermore, when the line-level independence (LLI) is turned on, a buyer can split an order by sorting items in the cart into multiple shipping groups. As the admin, you can configure specific options for how a buyer sets up their shipping groups.
This shipping process is tailored to the very detailed step helping the ordering steps can be completed with the most complicated requirements.
Provide an efficient and trusted interface for a buyer to specify their payment details during checkout. In the Checkout page’s Payment section, you can allow a buyer to manually enter payment information or select a stored payment option already defined.
The Payment section of the Checkout page can show the following options for either standard checkout or line-level independence (LLI) checkout.
Staying in the industry for more than two decades, Salesforce has foreseen critical changes and accumulated the most experience with the B2B commerce solutions. Moreover, Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™; Salesforce B2B Commerce tied for the top scores in the criteria of business intelligence and analytics, AI and machine learning, and delivery and extensibility ecosystem. Such capabilities are rare to find and surely worth any scaling B2B enterprises’ trust.
Along with 12-year long-standing eCommerce expertise, SmartOSC leverages unique and efficient Salesforce B2B Commerce Cloud capabilities to provide full-service solutions including Consultation, Development, Platform Implementation tailored to B2B business requirements, creating a seamless experience. Contact our specialists now for the best-in-class Salesforce B2B Commerce Cloud integration and optimization.