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OSIM

Introduction

Founded in 1980, OSIM International Pte. Ltd. is a Singapore-based enterprise specializing in creating, designing, developing, and marketing well-being and healthy lifestyle products, including massage chairs, massagers, fitness equipment, and diagnostic kits. The enterprise operates a vast point-of-sales network with more than 455 outlets in more than 99 cities across 21 countries & territories in Asia, Oceania, the Middle East, Europe, and North America.

osim-cliente
Centralized digital experience platform
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Clienteling
osim-ponalization
Omnichannel shopping
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Personalized content
tech
Scalable foundation
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Seamless customer experiences

The New Journey

OSIM had 10 different websites for its 10 regional APAC markets, run independently and on different platforms. This led to a fractured brand identity between the sites and a poor customer experience. SmartOSC was tasked with building a streamlined and personalized web experience in different languages while also accommodating the differences between each of the unique markets.

A new content management system (CMS) was needed for the 10 regions to unify OSIM’s website, while also allowing for localization. OSIM also needed a Clienteling portal and customer data platform (CDP) so the company could better identify and understand their customers. This would allow them to deploy marketing automation and personalization.

Growth Statistics

3 - 4

Average visit time (minutes)

10

Websites launched

7 more

Websites to come

450x500
Mask Group 1442x

HOW WE DID IT

CENTRALIZED DIGITAL EXPERIENCE PLATFORM

SmartOSC built a centralized digital experience platform that can be monitored by the OSIM HQ team. All the sites are equipped with tools and third-party integrations to enable omnichannel shopping with seamless customer experiences, laying the foundation for digital scalable solutions in the future.

CLIENTELING AND PERSONALIZATION 

OSIM’s new unified database allows the company to extract insights from customer browsing habits to enable clienteling and give out personalized content to drive more revenue. 

 

ENABLE SINGLE SOURCE OF TRUTH

Creating a single source of truth concept for governance and consistent UX and UI across the regional websites allows OSIM to offer the same level of ultimate customer-centered experience across channels and regions. 

THE JOURNEY GOES ON

The project started in 2020 and is still in implementation. It is divided into three phases, with different scopes of work and objectives.

We can't wait to work with you

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