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Guide | July 18, 2022

5 Things You Need To Know About Salesforce Commerce Cloud

The best cloud-based CRM software vendor worldwide is Salesforce. Users can communicate with customers and potential customers using it. In this article, SmartOSC will go over 5 key points about Salesforce Commerce Cloud.

What is Salesforce Commerce Cloud?

What is Salesforce Commerce Cloud

An extremely scalable cloud-based software-as-a-service (SaaS) eCommerce system is Salesforce Commerce Cloud. For a highly optimized eCommerce experience, it delivers best-in-class features and capabilities that have been developed and improved over many years.

The platform's main claim is that by providing eCommerce as a SaaS solution, it relieves your organization of the burden of maintaining a technological roadmap or finding out how to stay on the cutting edge of eCommerce best practices.

In order to maintain a best-in-class feature set, Salesforce Commerce Cloud is continually expanding and improving its features and capabilities to keep up with the quick pace of change within the eCommerce sector.

Is Salesforce Commerce Cloud suitable for my business?

Is Salesforce Commerce Cloud suitable for my business

Brands and merchants who demand best-in-class B2C capability inside a one-stop solution are the target market for Salesforce Commerce Cloud. The solution is a very attractive choice for B2C merchants and consumer brand companies.

The fundamental idea behind the solution is to free up your business to focus on what it (typically) does best: Aggressively market the platform without having to worry about some of the issues that come with non-SaaS eCommerce platforms, such as stability, scalability, or managing a technical agency, team, or roadmap.

Always keep in mind that you should select the approach that best advances your corporate objectives. After all, when it comes to eCommerce, there is no one-size-fits-all strategy.

What are its best features?

 

What are its best features

The platform contains a number of market-leading capabilities that are too many to list here in terms of core functionality. Instead, it's important to call attention to a few features of the platform that can make your retail business compatible with it:

  • Seamless upgrades: Salesforce continually releases a large number of new features in the background because the platform is SaaS. These are accessible through the administrative panel, frequently requiring little to no technical assistance from you.
  • Scalability: Salesforce Commerce Cloud is a cloud-based system that can handle massive demand and traffic spikes without your help. The platform scales discreetly and automatically in the background if there is an unexpected increase in demand.
  • A suite of cloud services: There are numerous related CRM and marketing SaaS services that can be integrated into your solution set and are now a part of the Salesforce family.
  • A product roadmap defined by Salesforce: If you think Salesforce Commerce Cloud is a compelling offering, odds are good that you'll be happy embracing Salesforce's roadmap for Commerce Cloud.

What’s the licensing model?

What's the licensing model

There are no major "upfront" license expenses because the cost of utilizing the platform is realized as a revenue share. As a result, the client effectively pays the platform from OPEX budgets rather than CAPEX budgets. 

In what is referred to as a "shared success" model, Salesforce's strategy of tying their financial success to the expansion of the client's income is highly persuasive. All business owners, however, might not find this structure appealing.

What are the solution’s limitations?

What are the solutions limitations

Organizations having substantial product profit margins from which to pay the license fee find the revenue share model to be the most alluring. For high-volume, low-margin merchants or B2B organizations, where margins are often significantly narrower, this business model is less desirable.

Since the feature roadmap is primarily focused on what the majority of B2C merchants would find appealing, the SaaS nature of the solution may not be a suitable fit if your company has unconventional or niche business models or consumers. If that isn't reflected in your specifications, the roadmap probably won't meet your needs.

SmartOSC hopes this article has provided you with all the information you need to know about the Salesforce Commerce Cloud. If your curiosity hasn't been fully sated, feel free to post a question in the comments section below, and we will respond as soon as we can with an answer!

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