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Announcement | June 07, 2021

SmartOSC Announces Innovative New Partnership with PersonifyXP

Delivering commerce clients a simplified customer conversion, with real-time anonymous website personalisation

Leading global digital agency, SmartOSC, today announced a new partnership with the anonymous website personalisation platform, Personify XP. This global partnership will create a real-time experience for businesses, dramatically simplifying how their teams plan, create, manage, and deliver content, while enabling a behaviour-driven, highly personalised, anonymous experience for their customers.

Benefits for the clients of this new global solutions partnership include:

  • predictive audience coverage for new content within the SmartOSC client base,
  • a feedback loop into the performance of content,
  • real-time, dynamic content decisioning,
  • and “in moment” personalisation, without any pre-existing data.

The new partnership will bring together the best of both worlds – freedom to deliver tailored content while allowing customers the anonymity they deserve.

About SmartOSC

Established in 2006, SmartOSC is a global, full-service e-commerce agency. SmartOSC employs over 650 specialists across its office locations in Vietnam, Australia, Singapore, Japan, the United States and the UK. The company's technical and business expertise are built around key selected platforms including; Magento, Sitecore, Adobe, Shopify Plus and Big Commerce. For more information about SmartOSC, please visit

About Personify XP

The world’s first anonymous real-time analytics and personalisation platform, Personify XP automates digital experiences for online shopping through engaging, automated website personalisation. Named in Gartner’s 2019 “Cool Vendor in Personalisation”, and driving an average 10% increase in revenue, the company helps their clients through their proprietary AI, dynamically inserting content and products based on shopping context without the retailer, or brand’s, involvement. Identifying customer behaviours, anonymously, the platform assists in creating new consumer engagement to create highly personalized experiences that convert. They partner with global brands, including: boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney.


Tim Street,  UK Commercial DirectorSmartOSC UK

“I am excited to form a strategic partnership with PersonifyXP, and with their founder Ben Mercer. The team at PersonifyXP have created a solution to automate the digital experience for anonymous shoppers in the era of highly regulated data protection, and I look forward to introducing it to our clients on both sides of the Atlantic.”

Ben Mercer, Co-founder - Personify XP

“SmartOSC have demonstrated their capability to proactively consult and deliver highly engaging experiences with their clients. Personify XP is delighted to partner with a forward thinking agency with a global footprint and supporting on our vision of delivering experiences in a privacy first world.”

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