Adobe Commerce gives online businesses unrivaled freedom and control over the appearance, content, and functioning of their online storefronts. The simple Commerce Admin interface includes strong marketing, search engine optimization, and product management capabilities that allow you to develop sites that are suited to your specific company needs.
One of the most interesting features of Adobe Commerce is its seamless integration with Adobe Experience Manager. If that's your preferred frontend for building your purchasing experience, Adobe Commerce could be a good fit. Adobe Commerce also allows you to use progressive web apps (PWAs).
To thrive in the quickly changing digital world, businesses must provide more than a standard B2B purchase experience. B2B trade is more complicated than B2C commerce for a variety of reasons. First, instead of hundreds of millions of predictable individual purchasers, you sell to a smaller number of more diverse and frequently eccentric clients.
There would be other circumstances in which you would need to provide individual pricing and product catalogues for each customer, as well as other purchasing agreements. Buyers also have purchasing authority to a certain extent.
Following that, the request will require clearance from the supervisor before being submitted, resulting in complicated procedures.
If you choose Magento open-source, you will need to execute a lot of custom programming to provide a functional eCommerce experience to your B2B audience. However, Adobe Commerce has pre-built B2B commerce solutions such as:
Because of these characteristics, you don't need to write a lot of custom code.
Changing business models add to the complexity. Many B2B companies have begun to provide direct-to-consumer sales. In the next five years, over one-third of US purchasers expect to conduct at least 40% of their purchasing from direct-to-consumer (D2C) enterprises. There are several advantages to such hybrid company structures, including:
However, maintaining both B2B and B2C shops at the same time is not possible, especially when utilising a platform that does not support both models. Obtaining this using Magento Open Source will be time-consuming and costly. Adobe Commerce, on the other hand, is ideal for hybrid enterprises since it can:
Businesses must stay up with quickly evolving technology by constantly upgrading their eCommerce shops. Many individuals are still using Magento open-source and are unaware that it is based on 10-year-old technology, making it more subject to security risks and breaches than Adobe Commerce updated technological solutions.
If you are still utilising the Magento 1 version, it is now the most dangerous eCommerce platform to utilise. Its security updates had expired roughly 1.5 years prior.
Using it indefinitely without updating the store to Magento 2 or Adobe Commerce might be dangerous.
Upgrading to Adobe Commerce, which is built on current and secure architecture, helps preserve your brand's name and image, while also keeping the site secure.
Amazon, the eCommerce behemoth, controls over 40% of online retail sales in the United States. In only three years, Amazon Business increased its sales from $1 billion to $10 billion. According to a recent poll of B2B buyers, over three-quarters undertake business research on Amazon, and half want to boost their spending on Amazon next year.
However, selling on Amazon is not for the faint of heart. Many sellers stated that they have encountered numerous operational issues when selling on Amazon. On Amazon, there are several operational concerns, such as the requirement for System integrations, off-the-shelf connections, which can be expensive since they must be developed.
Fortunately, if you use Adobe Commerce, you can keep everything under control. Adobe Commerce's Amazon Sales offer an extremely efficient, easy, and cost-effective approach to selling on Amazon. Adobe Commerce's Amazon Sales Channel enables you to sell on Amazon in a variety of ways:
It is also a good opportunity to create your marketplace, just as it is to sell on the Amazon marketplace. Today, approximately 87% of B2B buyers shop on B2B marketplaces on a regular basis, and by 2023, at least 70% of business markets will offer B2B transactions.
Creating a marketplace is simpler than you would think, and many B2B companies have already begun to walk this path. A marketplace needs the deployment of a specific platform in order to provide an excellent user experience.
Adobe Commerce is a good marketplace platform because of its high flexibility, security, and feature set. It also integrates well with other marketplace software products. Creating a market with a free, open-source platform will lack the necessary security and functionalities.
You may believe that switching your store from Magento open-source to Adobe Commerce will cost a specific amount of money, which may or may not be worthwhile. According to the study, organisations that moved had an average ROI of 165.3% after just three years. Because of these advantages, the ROI increased:
By connecting your eCommerce platform to your ERP solution, you can provide a better client experience while also gaining critical business analytics. When your ERP software has access to your shop data, such as customers and sales, you can gain a picture of your company's entire performance.
Why is an ERP connection important?
The platform can access vital information contained in the ERP system thanks to the ERP and platform connectivity. Customers may now view all of their brand interactions through a single account management platform. This is what consumers want, and it will minimise inbound service calls. In addition, the shop will provide the most recent product availability and pricing information, ensuring that customers do not order out-of-stock items or pay incorrect prices.
What role does Adobe Commerce play?
Adobe Commerce can easily connect to common ERP systems such as Microsoft Dynamics, NetSuite, SAP One, and many more pre-built ERP connections.
More than two-thirds of B2C clients surf online retailers using their mobile devices. B2B enterprises and purchasers are also seeing an increase in their numbers. This necessitates that the online store also has a mobile presence. Even B2B buyers like to purchase whenever and wherever they want, even on the go. As a result, the mobile experience has grown in importance.
Adobe Commerce contains a PWA studio as well as a mobile-first design. Progressive Web Applications (PWAs) are sophisticated web pages that can operate on all mobile devices flawlessly exactly like a native mobile app. PWAs are web-based applications that function similarly to native mobile apps. They can use a web browser to get push notifications and other mobile phone capabilities.
PWA has several uses in B2B business. Customers, for example, may repurchase a product by scanning a bar code with their mobile. They can also receive push alerts on the status of their current order as well as other reminders.
If you operate a B2B business using Magento open-source, you may need to employ a variety of extensions. Furthermore, the extensions are not necessarily compatible with all versions of the open-source Magento. As a result, the danger of the store not working properly increases.
The majority of the essential functions are incorporated within Adobe Commerce, eliminating the need for third-party extensions. It will also decrease costs and increase performance.
This post has gone through the top 9 reasons why you should use Adobe Commerce for your B2B eCommerce shop. SmartOSC, the top eCommerce development firm, specialises in building B2B and B2C eCommerce shops from the ground up. Please let us know what you need.