Salesforce Partners Melbourne Driving Customer Experience

Why Salesforce Is Central to Modern Customer Experience Strategy

Powering Personalisation at Scale

Salesforce offers a powerful suite of tools—including Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud—designed to help businesses build 360-degree customer views, personalize content delivery, and automate engagement across multiple channels. Trusted Salesforce partners Melbourne leverage this integrated ecosystem to help local businesses unlock the full potential of Salesforce, driving smarter customer interactions, improved operational efficiency, and scalable growth. This comprehensive approach empowers Melbourne organisations to:

• Use real-time data to trigger personalized emails and offers
• Track customer interactions across sales, support, and marketing
• Deliver self-service and chatbot experiences powered by AI

According to Salesforce’s “State of the Connected Customer” report, 73% of customers feel companies treat them as individuals rather than just numbers, a significant increase from 39% in 2023. This shift underscores the growing importance of personalized customer experiences.

Challenges Melbourne Businesses Face Without Salesforce Expertise

Despite Salesforce’s powerful capabilities, many businesses struggle to realize its full value due to:

• Incomplete or siloed implementations
• Poor integration with legacy systems
• Limited user adoption and low CRM utilization
• Misalignment between business needs and technical setup

This is where certified Salesforce partners Melbourne play a critical role—bridging the gap between technology and outcomes through strategy, custom development, and enablement.

Top Salesforce Partners Melbourne Driving Results

SmartOSC

SmartOSC is a globally recognized digital transformation consultancy and certified Salesforce partner, with a strong and growing presence across Australia and the broader APAC region. With nearly 20 years of hands-on experience in digital commerce and enterprise systems, SmartOSC has built a reputation for delivering tailored, scalable Salesforce solutions that help businesses reimagine how they engage, serve, and retain customers.

As one of the trusted Salesforce partners Melbourne, SmartOSC collaborates with a wide range of organisations—from mid-sized enterprises to global brands—across sectors such as retail, financial services, logistics, education, and government. By leveraging the full power of the Salesforce ecosystem, SmartOSC helps businesses design smarter, more personalised customer journeys that drive engagement, efficiency, and long-term value.

Whether it’s launching a new CRM implementation or optimizing an underutilized Salesforce org, SmartOSC offers end-to-end delivery—combining technical precision with strategic CX thinking.

What sets SmartOSC apart:

• End-to-end implementation services across Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud
• Industry-specific consulting for retail, financial services, logistics, education, and government
• Custom development and API integrations to connect Salesforce with ERPs, ecommerce platforms, and data warehouses
• Data migration, compliance alignment (e.g. GDPR, PDPA) and reporting automation
• On-ground delivery teams in APAC, with local support aligned to business hours and cultural context

Beyond technical capabilities, what truly distinguishes SmartOSC is its human-centered methodology. Each Salesforce engagement begins with a deep dive into user behavior, business goals, and process design to ensure the platform is not only technically sound but also widely adopted, easy to use, and aligned with measurable outcomes.

As one of the leading Salesforce partners Melbourne, SmartOSC delivers solutions that go beyond technical implementation—whether it’s marketing automation, a unified customer data hub, or digitised service interactions. Every deployment is designed to align with how teams actually work, enhancing both employee productivity and the overall customer experience in a seamless, scalable way.

Accenture Australia

Accenture is a global powerhouse in digital transformation, offering one of the most comprehensive Salesforce consulting practices in Melbourne. Known for its strategic capabilities in AI, machine learning, cloud integration, and enterprise architecture, Accenture delivers full-scale Salesforce implementations that align closely with organizational transformation goals. Their Salesforce services span Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud, helping enterprise clients reimagine how they engage with customers across every touchpoint. Accenture’s strength lies in tackling complex, cross-functional challenges for large businesses in banking, telecommunications, healthcare, and public services, driving value through intelligent automation and personalized customer journeys.

PwC Australia

PwC Australia integrates Salesforce delivery into its wider portfolio of business consulting and digital strategy services. Positioned as a trusted advisor to Australia’s enterprise and government sectors, PwC helps organizations craft customer-first CRM strategies that align with finance, operations, HR, and compliance frameworks. Their Salesforce expertise focuses on creating data-driven transformation roadmaps, embedding governance protocols, and unifying customer data with business intelligence systems. PwC’s Salesforce solutions are often part of broader change enablement initiatives, where technology implementation is paired with user adoption, training, and performance optimization. They’re especially strong in sectors where regulatory compliance and cross-departmental integrationare critical.

See more: Top 10 Salesforce Agencies in Australia

ARQ Group

Among the top Salesforce partners Melbourne, ARQ Group stands out for delivering agile and modern Salesforce implementations tailored to the needs of fast-growing businesses and mid-sized enterprises. Known for its innovation, speed, and cloud-native approach, ARQ helps clients scale their Salesforce environments with efficiency and precision. Their local team builds automated sales workflows, self-service portals, service dashboards, and integrated marketing journeys that strengthen customer relationships and boost operational performance. With a focus on rapid prototyping, collaborative delivery, and iterative improvement, ARQ is an ideal partner for Melbourne companies seeking quick, high-quality Salesforce outcomes.

Appirio

Appirio, a division of Wipro, is a globally recognized Salesforce partner known for blending cloud technology expertise with organizational change management. Their approach is designed to help clients achieve end-to-end digital transformation, especially in sectors like public health, education, financial services, and enterprise B2B. Appirio leverages Salesforce to unify customer data, employee workflows, and back-end systems into a single, cloud-based experience. Their projects often include multi-cloud Salesforce rollouts, Service Cloud migrations, and complex legacy integrations, backed by Wipro’s extensive global delivery network. They are particularly adept at aligning IT execution with business goals and user adoption.

Deloitte Digital

As one of the most prominent Salesforce partners Melbourne, Deloitte Digital leads large-scale CRM transformations for some of the city’s top enterprise brands. Backed by one of the world’s largest Salesforce practices, their team brings deep expertise across Salesforce Data Cloud, Marketing Cloud Intelligence, MuleSoft, and AI-powered personalisation. Deloitte’s holistic approach combines data strategy, design thinking, and technology delivery—making them a go-to partner for organisations seeking to create sophisticated, omnichannel customer experiences. Their Salesforce implementations often integrate with broader digital initiatives, including ERP upgrades, cloud migration, and CX replatforming, ensuring seamless alignment from strategy to execution.

ProQuest Consulting

ProQuest Consulting is a highly specialized Salesforce consultancy with offices in Melbourne and Sydney, known for its nimble delivery model and deep Salesforce platform knowledge. They offer a focused team of certified Salesforce consultants and architects who specialize in Sales Cloud, Service Cloud, Experience Cloud, and Field Service Lightning. ProQuest has a strong portfolio in financial services, non-profits, and property sectors, where their agile methodology and user-first design process enable them to rapidly deliver high-impact CRM solutions. Their commitment to training, enablement, and end-user adoption sets them apart, ensuring that clients not only implement Salesforce—but fully leverage it.

Simplus ANZ

Simplus, a Platinum Salesforce Partner under the Infosys brand, delivers complex enterprise-grade Salesforce solutionsacross the ANZ region. With expertise in CPQ (Configure, Price, Quote), multi-cloud integration, and global Salesforce rollouts, Simplus is ideal for large corporations with intricate product catalogs, advanced pricing models, or international operations. Their Melbourne-based team supports transformation initiatives for clients in manufacturing, finance, technology, and healthcare, with a strong emphasis on data governance, compliance, and scalability. Simplus also offers deep knowledge in Salesforce Revenue Cloud and is often the go-to partner for companies seeking to streamline the quote-to-cash cycle.

TechForce Services

As one of the trusted Salesforce partners Melbourne, TechForce Services brings deep technical expertise across the Salesforce ecosystem—including Sales Cloud, Service Cloud, Marketing Cloud, and Einstein Analytics. Founded in Australia, the firm delivers end-to-end, highly tailored Salesforce solutions for sectors such as education, telecommunications, and financial services. TechForce is known for its consultative approach, beginning with discovery and business process mapping before moving into agile development and implementation. With capabilities spanning Lightning migrations, community portals, and CRM analytics, TechForce is a well-rounded partner for Melbourne businesses looking to maximise the value of their Salesforce investment.

Tquila ANZ

Tquila ANZ is a boutique Salesforce consulting agency with a strong focus on customer engagement transformation, particularly through Sales Cloud, Service Cloud, and Field Service Lightning. Their collaborative approach is built around co-design workshops, rapid prototyping, and deep industry engagement—especially in utilities, healthcare, and manufacturing. Tquila ANZ helps mid-market businesses improve customer visibility, automate service delivery, and modernize legacy workflows through strategic Salesforce implementations. Their small-agency flexibility combined with enterprise delivery experience makes them an ideal partner for organizations looking for hands-on, personalized support.

See more: A Comprehensive Guide for a Salesforce Integration User in Australia

What to Expect from Salesforce Partners Melbourne

• Platform Implementation and Optimisation: Salesforce partners help you design and deploy the right architecture—configuring your org, fields, workflows, and dashboards. They also optimize underused or poorly implemented Salesforce instances, improving performance and adoption across your teams.
• Industry-Specific Customisation and Workflows: Whether it’s lead management in real estate, policy servicing in insurance, or student journeys in education, certified partners build Salesforce workflows that match your operational models and compliance needs.
• Marketing Automation and CX Design: Top agencies use Salesforce Marketing Cloud, Pardot, and Journey Builder to automate personalized marketing, integrate with customer data platforms, and design experiences across email, SMS, ads, and apps.
• Training, Support, and Change Enablement: True Salesforce transformation happens when teams adopt the tools. Trusted partners offer end-user training, admin enablement, documentation, and change management to ensure the solution sticks and scales.

Conclusion

In Melbourne’s competitive, customer-centric business landscape, Salesforce is the platform of choice for organizations looking to unify data, improve engagement, and drive loyalty across every touchpoint. But unlocking its true value requires the right partner—one who understands both the technology and the people using it. From strategic design to long-term enablement, Salesforce partners Melbourne like SmartOSC help businesses move from disconnected tools to truly connected experiences.

Ready to transform your customer experience? Contact us to discover how SmartOSC can help you deliver smarter, more personalized journeys with Salesforce.