Unlocking Omnichannel Success with Salesforce eCommerce Platform in Thailand

What Is Salesforce eCommerce Platform?

Platform Overview

The Salesforce eCommerce Platform, officially known as Salesforce Commerce Cloud, is a robust, cloud-based solution built to support both B2C and B2B digital commerce operations. As an enterprise-grade platform, it’s designed for flexibility, scalability, and innovation—enabling businesses to build engaging, high-performing online experiences that adapt to the fast-changing digital economy. In fact, Salesforce Commerce Cloud powers more than 5,000 websites globally, with customers experiencing up to 29% faster time-to-market and 28% higher online revenue, according to Salesforce’s own customer success data.

Salesforce Commerce Cloud is used globally by retailers, manufacturers, distributors, and brands that require a comprehensive commerce solution to manage everything from product catalogs and personalized marketing to payments, fulfillment, and post-sale support. What sets the platform apart is its tight integration with the Salesforce ecosystem, including Salesforce CRM, Marketing Cloud, and Service Cloud. This connectivity allows businesses to break down silos, unify customer data, and manage the entire customer lifecycle—from awareness and purchase to loyalty and service—on a single platform.

Core Features and Capabilities

• AI-Powered Personalization: Leveraging Salesforce Einstein, businesses can offer tailored product recommendations, dynamic content, and predictive search results in real-time. This helps improve engagement, conversion rates, and customer satisfaction.
• Scalable Cloud Infrastructure: As a multi-tenant cloud platform, Commerce Cloud provides enterprise-grade performance, security, and uptime. It supports both low-code configurations and custom development for highly tailored commerce experiences.
• Omnichannel Experience Management: Salesforce Commerce Cloud unifies web, mobile, point-of-sale (POS), and social commerce into one centralized environment. Merchants can manage cross-channel inventory, promotions, and customer data to deliver consistent shopping experiences anywhere the customer engages.
• Built-In eCommerce Tools: The platform includes a comprehensive set of native tools for managing SEO, product catalogs, merchandising, promotions, loyalty programs, and multi-language, multi-currency storefronts—making it easier to expand into new markets like Thailand with localized experiences.
  

Salesforce Commerce Cloud is not just a sales platform—it’s a foundation for connected commerce innovation. With continuous updates, AI-driven insights, and global scalability, it empowers Thai enterprises to stay ahead of evolving consumer expectations while supporting long-term growth.

See more: Top 10 Salesforce Agencies in Thailand

Why Salesforce eCommerce Platform Matters in Thailand

Growing eCommerce Market

Thailand’s eCommerce market is undergoing rapid transformation, with projections estimating it will reach USD 24 billion by 2025, according to the Google & Temasek e-Conomy SEA Report. This surge is fueled by increased internet penetration, a mobile-first consumer base, and the explosive rise of social commerce through platforms like Facebook, LINE, TikTok, and Instagram. In addition, the Thai government’s digital economy policies are accelerating business innovation, further expanding the online retail landscape.

As digital competition intensifies, Thai businesses must adopt eCommerce platforms that are not only scalable and secure but also capable of delivering personalized, real-time experiences. The Salesforce eCommerce Platform enables just that—with built-in agility, omnichannel orchestration, and robust integration capabilities. It empowers retailers to respond quickly to changing customer behavior while maintaining consistency across touchpoints.

Demand for Connected Customer Experience

Modern Thai shoppers interact with brands across a growing number of channels—often starting their journey with a social media ad, continuing on a website or app, and finalizing a purchase via mobile or even in-store. They expect these interactions to be seamless, responsive, and relevant. This demand for a connected, customer-centric journey makes it essential for businesses to eliminate data silos and unify commerce operations.

Salesforce Commerce Cloud connects commerce with Salesforce CRM, Marketing Cloud, and Service Cloud, enabling businesses to maintain a single source of truth for customer data. This unified view allows for more intelligent decision-making, targeted promotions, and real-time personalization—helping brands in Thailand elevate every stage of the customer journey, from acquisition to retention.

Business Agility and Local Adaptation

To thrive in Thailand’s diverse digital landscape, businesses must be both globally competitive and locally responsive. Salesforce Commerce Cloud delivers built-in features that cater to Thai market demands, such as multi-currency support (including Thai Baht), multi-language capabilities (Thai and English), and VAT-compliant checkout workflows.

Moreover, Salesforce offers seamless integration with popular local payment providers like Omise, 2C2P, and SCB, along with logistics partners such as Kerry Express, SCG, and Flash Express. These integrations simplify everything from payment processing to last-mile delivery, ensuring Thai consumers enjoy a frictionless and reliable shopping experience. For Thai enterprises, adopting the Salesforce eCommerce platform means accelerating time to market, enhancing operational agility, and increasing customer satisfaction—all essential for long-term eCommerce success in a competitive landscape.

Salesforce B2C and B2B Use Cases in Thailand

B2C: Retail, Fashion, and Beauty

In Thailand’s rapidly expanding digital retail sector, brands across fashion, beauty, electronics, and lifestyle segments are turning to Salesforce Commerce Cloud to deliver tailored, omnichannel shopping experiences. Retailers leverage Salesforce’s AI-powered personalization engine (Einstein) to dynamically recommend products based on browsing behavior, past purchases, and real-time customer signals—boosting engagement and conversion rates.

Additionally, brands use Salesforce Marketing Cloud to integrate loyalty programs and deploy personalized email, SMS, and app notifications that align with each customer’s preferences and lifecycle stage. With omnichannel functionality, shoppers can start their journey on a social ad, complete a purchase on the web, opt for in-store pickup, and track their order status from a mobile device—enabling frictionless, connected experiences that drive brand loyalty in a competitive market.

B2B: Wholesale and Distribution

For Thai B2B enterprises—including manufacturers, suppliers, and industrial distributors—Salesforce Commerce Cloud for B2B supports the complexity of enterprise sales cycles. The platform enables custom account pricing, volume-based discount structures, bulk order processing, and multi-level approval workflows, which are vital for managing large-scale, contract-driven transactions.

B2B sellers also benefit from self-service portals where partners and resellers can log in to manage their accounts, submit purchase orders, track shipments, view order history, and download invoices—without manual intervention. These portals reduce dependency on sales reps and increase operational efficiency. Through tight integration with Salesforce Sales Cloud and Service Cloud, B2B companies can also gain a full view of the customer pipeline, enhance lead management, and provide responsive after-sales support—all critical for strengthening channel partnerships and scaling growth in the Thai enterprise market.

Integration Benefits with the Salesforce Ecosystem

What makes the Salesforce eCommerce Platform stand out is its tight integration with other Salesforce tools, enabling:

• Centralized Customer Profiles: Seamless CRM sync for unified customer data.
• Automated Marketing Journeys: Cross-channel engagement with email, SMS, and mobile push via Marketing Cloud.
• End-to-End Support: Service Cloud integration lets teams resolve post-purchase inquiries efficiently.
• Unified Commerce Analytics: Real-time dashboards that combine data from every department—sales, service, and marketing.

Localization Features for the Thai Market

Salesforce Commerce Cloud is well-suited for Thai businesses because it supports:

• Multi-language functionality: Thai and English support for front-end and admin interfaces.
• THB and VAT support: Local tax calculation, invoice formatting, and reporting.
• Thai Payment Gateways: Seamless integration with Omise, 2C2P, SCB, and K-Payment Gateway.
• Local Delivery APIs: Compatibility with Flash Express, Kerry Express, and SCG Logistics to streamline fulfillment.
  

Getting Started with Salesforce Commerce in Thailand

To successfully implement the Salesforce eCommerce Platform, Thai businesses should:

• Define Business and CX Goals: Align platform features with revenue, loyalty, and customer service KPIs.
• Evaluate Technical Readiness: Assess data architecture, integration points, and legacy systems.
• Select the Right Salesforce Cloud Tools: Choose between B2C Commerce, B2B Commerce, or a hybrid.
• Partner with Certified Experts: Work with a Salesforce partner like SmartOSC for tailored planning, localization, and deployment.
  

Why SmartOSC Is a Trusted Salesforce Partner in Thailand

SmartOSC is widely recognized as one of the most trusted and experienced Salesforce Commerce Cloud partners in the Asia-Pacific region, with a strong, growing presence in Thailand. The company brings a unique blend of global eCommerce expertise and deep local market understanding, making it an ideal partner for Thai enterprises seeking to implement or scale Salesforce-powered digital commerce solutions. From cultural fluency to technical proficiency, SmartOSC ensures that every Salesforce deployment aligns with Thai consumer behavior, regulatory standards, and business expectations.

SmartOSC’s team includes certified Salesforce professionals across Commerce Cloud, CRM, Marketing Cloud, and Service Cloud, offering a full-stack capability that covers the entire digital customer journey. With over 18 years of experience delivering enterprise-grade solutions, the agency has a proven track record with high-profile clients such as ASUS, Unilever, SCG, and Lotte, helping them drive omnichannel transformation across Southeast Asia.

In Thailand, SmartOSC offers localized delivery teams fluent in Thai and well-versed in the regional business landscape. These teams support businesses across every stage of digital commerce—from UX/UI localization and PDPA compliance to seamless integration with local payment gateways like Omise and 2C2P, and logistics partners such as Flash Express and Kerry. Whether implementing or optimizing the Salesforce eCommerce platform, SmartOSC delivers end-to-end services, including strategy development, platform selection, solution architecture, API integration, QA testing, launch, and post-launch growth optimization—ensuring tailored, high-performing solutions for Thai enterprises.

What truly sets SmartOSC apart is their consultative, end-to-end approach. Instead of simply deploying technology, they work closely with clients to tailor Salesforce solutions to the nuances of each industry—whether retail, B2B distribution, or financial services. Their commitment to scalable, secure, and personalized eCommerce experiences makes them a long-term strategic partner for Thai enterprises aiming to thrive in an increasingly competitive and digital-first economy. With SmartOSC, businesses can move forward with confidence—knowing their Salesforce Commerce Cloud implementation is optimized for both local success and regional expansion.

See more: What Every Salesforce Integration User in Thailand Should Know

Conclusion

The Salesforce eCommerce Platform offers Thai enterprises the scalability, flexibility, and personalization they need to succeed in today’s omnichannel landscape. When integrated with Salesforce CRM, Marketing Cloud, and Service Cloud, it becomes a powerful ecosystem for unified commerce and customer engagement. Partnering with a local expert like SmartOSC ensures that your business not only gets the most from Salesforce but also delivers seamless, personalized experiences that drive loyalty and growth. Ready to transform your digital commerce strategy in Thailand? Contact us for a tailored Salesforce Commerce consultation today.