ANZ ecommerce merchants that hope to remain sustainable and competitive need to start thinking more practically about what they offer their customers:

• Thinking beyond the sale
• Engaging with visitors
• Improving customer experience
• Earning brand loyalty
• Counteracting inefficiencies

SmartOSC introduces a 'practical' approach to developing a lean ecommerce store. Reaching market as quickly and effectively as possible is the optimal strategy, and unnecessary restrictions will only impede the process. A lean model is the ideal solution for merchants hoping to launch, sell and grow quickly.