If 2021 was a movie… let’s not even go there.
It’s been a challenging year for people across the world and as 2021 draws to a close, it’s soothing to take stock and look back on some of the brighter moments.
We thought we’d start by bringing you our 10 most-read blog posts from the past 12 months, still filled with relevant eCommerce insights to help your business.
Digital transformation as a concept has been around since at least the 1990s according to some, but it was still a hot topic in 2021. As we pointed out in this article, the first thing to understand is that digital transformation is not just about technology.
For the lowdown on digital transformation and how to make it work for your business, look no further than our podcast episode with Bhavin Patel of CT Corp, a veritable digital transformation veteran.
We went a bit off-piste with this blog post, but you seemed to enjoy it! Instead of looking to the future of commerce as we usually do, this post featured a trip to the past and the humble beginnings of what we now call eCommerce. Have a read to discover how online shopping was born out of the need to help the disadvantaged in society. All the feels 😌.
We preached it all year: your B2B buyers want to be treated like B2C customers. They want the same stellar shopping experience and all the convenience they get when shopping for gadgets, food, and anything else they buy in their personal lives.
We also did a podcast episode on this very topic, so why not listen here to Eddie Teng from ASUS Singapore explain how ASUS revamped how they sell to both segments of customers?
See also: The Blurred Lines of B2B2C eCommerce
Did you take our advice and get prepared for Singles’ Day and other mega sales that have exploded in popularity in Asia? If you didn’t in 2021, make sure you do in 2022, as there’s a lot of money to be made on these sales days. Alibaba and JD.com alone recorded US$139 billion in sales on Singles’ Day, so as you can see, there’s plenty to go around for everyone.
Live commerce continued its inexorable rise in 2021 and we had more than a few posts on the subject that were popular. This checklist blog provides a step-by-step guide to help you go from live shopping zero to hero in just 12 easy steps.
It’s the age-old debate. Okay, perhaps age-old is an exaggeration, but marketplace versus your own website is still a fascinating and difficult argument to parse. What’s the answer? Well, you’ll have to click through to the blog to find out.
Sales are a big part of life in a marketplace.
If you managed to make it all the way to the end of the year without reading about cryptocurrency, we’re truly sorry for ruining that for you. But you really should acquire even just a light familiarity with what could be the payments systems of the future. Whether you’re a verified Bitcoin bro or a Dogecoin denier, it never hurts to educate yourself.
We told you live shopping was a big hit this year, so it’s no surprise that this explainer post looking into how live commerce works and where it might be heading was a popular read.
Judging by the breathless press coverage around the subject, soon even your granny will be in the metaverse. The possibilities for life and commerce in the metaverse sure are intriguing, but let’s just hope Mark Zuckerberg and Facebook/Meta aren’t at the helm.
See also: A day in the world of thing commerce
Space exploration in the metaverse? Anything's possible.
What is the point of our blog if it's not providing value for you? Our most-read post was this shopping holiday calendar, which plenty of readers likely used to prepare for some of the biggest days of the year. Keep an eye out for the 2022 edition, coming soon!