In this whitepaper, we’ll discuss:

• Gauging competition and the scope of the market
• Thinking like a customer to better attract buyers
• Planning a schedule and budget for your promotions
• The variety of advertising channels available
• Best practises for refining your advertising campaigns
• How to automate your marketing efforts
• Maintaining an omnichannel presence

There are a lot of moving parts and it can be easy to overlook important considerations, so SmartOSC, Magento and Emarsys have teamed up to make sure you won’t skip a beat during the Q4 holiday rush!