Omnichannel Playbook Conquering the Future of Unified Commerce


  • Event Date: December 17, 2020
  • Time: 03:00 pm – 07:00 pm
  • Location: GEM Center, Ho Chi Minh City



Digital and Ecommerce allows brands to approach and sell products directly to customers. At the minimal, it sells product directly to customers through ecommerce and affiliate. However, selling your product among a millions of look-alike offers will soon lead you in price and promotion war commerce. Hence it is crucial for D2C to identity a unique territory in the market place, build a brand standing out from the cluster, identify the right customers, talk them, interact with them, and get them to purchase your products/service along their customer journey. By doing so, you will combine branding, brand story telling through effective creative contents, performance media, data and digital commerce together. This is the future of omnichannel branded commerce, direct to consumers.

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