Generative AI: A Game Changer that Every Business Leaders Need to be Ready for

In the wake of newly released AI models such as ChatGPT and other content-creating tools, business leaders are rightly wondering: “Is this tech hype, or a game-changing opportunity? And why does it matter to my business?”

Generative AI is changing the AI game

McKinsey differentiates generative AI from other kinds of AIs by explaining that generative AI is trained using deep learning, a term that alludes to the many (deep) layers within neural networks. This artificial neural network is considered the underlying technology that enables generative AI to work.

According to Techwire, generative AI is defined as an AI model creating new material by a set of text, picture, or audio resources as a starting point. In situations like gaming, advertising, and graphic design, generative AI is now mostly utilized to create prototypes and drafts. Generative AI will develop into an open technology that may considerably increase the diversity, creativity, and effectiveness of content production along with future technical improvement and cost reduction.

A recent report from Salesforce revealed that demand for automation from business teams for over 90% of organizations has increased over the last two years.

According to Venturebeat, to increase resilience, leaders are reevaluating their technology and supply chain expenditures. In addition, the survey discovered that executives are now embracing automation and generative artificial intelligence (AI), with 84% of them aiming to do so by 2024.

Several uses of generative AI in business

Although these generative AI models are still in the early stages of scaling, McKinsey has observed some cross-functional applications for businesses to apply:

  • Sales and marketing: developing assistants tailored to certain industries
  • Operations: creating task lists to ensure the effective completion of a certain activity
  • IT and engineering: writing, documenting, and evaluating code
  • Risk and legal: responding to difficult queries, consulting a voluminous body of legal writing, and creating and evaluating yearly reports
  • R&D: accelerating drug development through improved disease knowledge and chemical structure discovery

How some key players are leveraging Generative AI?

Polly, a text-to-speech conversion technology, is available through Amazon’s Web Services. Three distinct service tiers are available through the service. The fundamental variation employs tried-and-true algorithms.

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A tool called CodeAssist provided by Microsoft’s Github assists programmers by proposing software snippets that could be useful in filling a gap. More than a billion lines of code from open source, public git repositories have been used to train it. By looking through its information, it may transform a simple command or comment like “fetch tweets” into a whole function.

Many gaming firms are naturally skilled at generating made-up worlds and developing tales around them. Among the top names are businesses like Nintendo, Rockstar, Valve, Activision, Electronic Arts, and Ubisoft, to mention a few. Even though they have been developing and using numerous comparable methods, they are rarely considered in the context of generative AI.

Generative AI is not perfect, and caution is required

Although the astounding outcomes of generative AI can give the impression that it is a ready-to-use technology, this is not the reality. Business leaders must use extreme caution because of the industry’s infancy. Many practical and ethical questions are still unresolved, and technologists are currently ironing out the wrinkles, such as some examples below from McKinsey’s research.

The results that generative AI models produce are frequently quite convincing. This is deliberate. But occasionally the data they provide is just flat-out incorrect. Even worse, it may be exploited to support unethical or illegal action since it is frequently prejudiced. Businesses that use generative artificial intelligence models should be aware of the reputational and legal risks associated with accidentally posting biased, offensive, or copyrighted information.

Inappropriate content cannot yet be detected by filters. Even though they had provided suitable images of themselves, users of an application that can generate avatars from a person’s photo were given alternatives for naked versions of themselves by the system.

There is still work to be done to overcome systemic prejudice. These systems use enormous volumes of data, which may contain unintended biases.

The standards and values specific to each firm are not represented. Companies will need to modify technology to reflect their culture and beliefs, which will involve more technical know-how and computer capacity than some businesses may have at their disposal.

Questions about intellectual property are up for discussion. Who may claim ownership of a new product design or idea that a generative AI model develops in response to a user prompt? What happens if it copies anything from a source using the training data?

We can see that many dangers are associated with generative AI. In order to fulfill rapidly changing legal requirements, as well as to safeguard their businesses and win the trust of customers online, business leaders will want to build their teams and procedures to limit those risks from the outset.

The road ahead

As generative AI gets broadly used by the market over the next three years, we will observe new business models and ecosystems forming. More engaging, safe, and intelligent generative AI models will help people to carry out a variety of creative tasks.

Although generative AI has the potential to revolutionize many fields and jobs, there is a clear need to more carefully control the spread of these models and their effects on society and the economy.


The AI game is evolving thanks to generative AI and other foundation models, which are also speeding up application development and giving non-technical people access to significant capabilities. Adapting generative AI for businesses now is a need, not a possibility. In a variety of application situations, generative AI may add value. Depending on the use case, there are technical steps that AI professionals may take to put the choice into action.