Dentsu Digital and SmartOSC Launch Integrated EC Solution “Headless Commerce Accelerator” to Transform Digital Commerce Experience
Tokyo, Japan – Dentsu Digital, with extensive expertise in eCommerce system development, and SmartOSC, a globally recognized leader in EC and CMS implementation, collaborated to launch the newly “Headless Commerce Accelerator”. This solution integrates Salesforce Commerce Cloud – a trusted, long-term eCommerce platform, with Magnolia Headless CMS, known for its superior content management capabilities.
Introducing the “Headless Commerce Accelerator”
Designed to drive digital commerce success, reduce time-to-market, and bring seamless, scalable shopping experiences to global retailers, the new solution allows retailers to adopt Headless Commerce rapidly and effectively.
Daisuke Kobayashi, Executive Vice President, Dentsu Digital shared “We have been supporting numerous clients in building eCommerce platforms to enhance customer experience (CX). As businesses seek more flexible and optimized CX solutions, we recognize the growing importance of Headless Commerce. In collaboration with SmartOSC, we have successfully developed the ‘Headless Commerce Accelerator,’ allowing companies to transition to Headless Commerce swiftly. With this solution, we aim to drive CX advancements and contribute to our clients’ business growth.”
Thai Son Nguyen, CEO & Co-founder, SmartOSC agreed “SmartOSC and Dentsu Digital are committed to pioneering new and practical approaches in the ever-evolving eCommerce landscape. This solution addresses modern eCommerce challenges while empowering businesses with scalable and flexible personalization capabilities”.
With this new product, businesses can quickly experiment with Headless Commerce using the Minimum Viable Product (MVP) approach, with pre-configured templates and components enabling rapid deployment and validation. By leveraging real-time data from this approach, businesses can promptly enhance customer experiences, allowing quick market adaptation and significantly shortening the time from strategic planning to execution.
While traditional Headless Commerce implementations require advanced technical expertise, the “Headless Commerce Accelerator” simplifies content management with an intuitive UI, ensuring a flexible and dynamic front-end that enables swift content updates and an improved shopping experience for consumers.
“By leveraging the latest technologies, our collaboration will provide significant value to enterprises seeking a competitive edge, accelerating customer experience transformation and sustainable business growth.” Thai Son shared.
The challenges of modern eCommerce
In recent years, eCommerce shopping behaviors have evolved rapidly, leading to higher consumer expectations for seamless omnichannel experiences and highly personalized content tailored to brands and products. However, traditional eCommerce platforms, where the front-end user interface and back-end system are tightly coupled, pose challenges for businesses aiming to customize their experiences flexibly and efficiently.
Headless Commerce has emerged as a solution to these challenges, offering a decoupled architecture that separates the front-end and back-end. This approach enables businesses to make agile updates, integrate seamlessly with multiple platforms, and enhance both CX and content management.
However, transitioning to Headless Commerce requires careful system evaluation and redesign, taking into account future investment costs, operational expenses, and the necessary expertise for effective implementation and management.
Through the “Headless Commerce Accelerator,” Dentsu Digital and SmartOSC are committed to delivering a seamless and engaging shopping experience while supporting businesses in their long-term growth.
About SmartOSC
With 18 years of operation, SmartOSC is an industry-leading full-service agency with over 1,000 experts across multiple countries, including Vietnam, Australia, Singapore, Japan, Thailand, Indonesia, Korea, the US, and the UK. With deep experience across most enterprise platforms and technology stacks, SmartOSC has successfully delivered over 1,000 projects globally, solving complex implementations at scale for leading brands.
About Dentsu Digital
Dentsu Digital is Japan’s largest integrated digital firm. With a mission to “Inspire people, Create new value, and improve how the world works”, the company combines creativity and technology to drive business transformation. As a trusted partner, Dentsu Digital collaborates with clients to create new value, fostering the evolution of businesses and society.
