Is Retail Media the Next Wave of Marketing

As we head into 2024, the hype for retail media continues to prevail as more and more organizations hedge their bets on this great opportunity to gain profitability and get closer to customers.

Insider Intelligence predicts that by 2027, retail media will claim its position as the dominant advertising channel, surpassing all others except for social and search. This sets the stage for those eager to grow, while also underlining the risk of falling behind for those who hesitate to jump on board.

In this episode of Commerce Talk, we speak to Alin Dobrea about just that! Alin leads marketing solutions and partnerships across Southeast Asia for ZALORA – Asia’s leading online fashion destination. He is also responsible for the ZALORA advertising platform (ZAP), where his team helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences.

In this episode, we’re taking a deep dive into Alin’s journey from his time with Marks and Spencers (M&S) in London to the rapidly growing retail and technology sectors within the Southeast Asian landscape. We’ll explore insights from both markets, predictions on emerging trends, and…

• Retail Media as the next wave of marketing and what brands can learn from this opportunity
• Customer experiences of the future and the emergence of Generative AI
• The power of ‘trusting the process’

And that’s just the beginning!