What Is Mobile Web Design? How To Be Search Engine Friendly

What is a Mobile-Friendly Website?

Mobile websites are sites that have been specifically developed for mobile devices such as smartphones and tablets. These sites typically feature a simplified style and layout, making them easy to explore and use on a smaller screen.

Mobile websites often feature specialized content not found in the regular version, increasing the popularity of mobile devices. As a result, it is essential to make sure that your website is mobile-friendly.

The Importance of Mobile Web Design

With an increasing number of people accessing your company website via mobile devices, ensuring that all of your visitors have a great experience, regardless of the device they use to get there is critical.

Users may move on to a competitor if your website takes too long to load or is difficult to use on a mobile device. Having a mobile-friendly website has several significant advantages, including:

• Improved search visibility
• Increased lead generation
• Improved user experience
• Improved brand identity

Watch more: Simple way to get high rank with SEO website design

How To Be Search Engine Friendly

Use Large Buttons

Buttons on mobile-friendly websites must be large enough for users to tap without having to zoom in. There should also be some gap between hyperlinks. If links are positioned too close together, users might try to click on one and accidentally click on another. 

So, when designing your mobile responsive website, keep spacing in mind and ensure that every hyperlink is easily clickable.

Make the Text Large Enough to Read

This might be a little obvious, but it is critical to mobile-friendly website design.

To read something, users should never have to zoom in or scroll left or right. So, always make the text large enough on all screen sizes so that users can readily read what you’re saying.

Simplify Menus

Desktop website menus have plenty of space. They can take up whole bars at the top of the screen and include multiple drop-down options while not hindering the user experience. This is not the case for mobile devices since there is just not enough space.

Mobile-friendly websites should have simple menus that provide an overview of the site. Users can then narrow their search by using categories, filters, or the search feature.

To indicate a menu, most mobile-friendly websites utilize the hamburger symbol. Once users tap the two-line hamburger menu in the top-right corner of the screen, they will be shown a full-screen menu with huge buttons and text. So, remember to keep your menus simple when designing a mobile responsive website to make it easier for users to find what they’re looking for. 

Offer a Simple and User-Friendly Search Feature

The search feature on your website is especially vital for mobile users. As mentioned earlier, simplified menus can facilitate mobile surfing. They can, however, make it more difficult for users to find a specific item.

Therefore, place the search option in the center of the page to make it easy for users to find what they’re looking for.

Make it Easy to Get in Touch

If a consumer is looking for your contact details, they might have faced difficulty, which suggests they are already frustrated. Don’t add insult to injury by making it tough to contact you.

If you are unable to provide live chat 24 hours a day, consider linking to a Facebook chatbot or simply providing a contact form that users can access via a “Contact” link in your menu.

Create Simple Forms

Users may be more motivated to fill out a long form on a computer since the screen is larger and typing with a keyboard is easier. Forms on mobile devices must be shorter, with large text fields and buttons.

For example, if you want users to join your mailing list, you should only ask for their first name and email address. If you must add more questions, make them short and easy to answer.

Create Eye-Catching Calls-to-Action

A call-to-action (CTA) is a picture, banner, or piece of text that directly asks people to take some action. For example, you may invite consumers to join your email list, learn more about an offer, or buy a product. This marketing strategy plays an important role in mobile website design.

However, with such limited screen space to work with, it can be difficult to design engaging calls to action. Make CTAs stand out on your mobile-friendly website by positioning them above the fold, so users can notice them without having to scroll down.

Avoid Using Pop-Ups

Even small pop-ups can be an issue for mobile visitors. Since mobile browsers do not often support pop-ups, when they do appear, they detract from the overall user experience.

Avoid using pop-ups throughout the mobile web design process for best mobile results. Similarly, remove periodic refreshes as well to avoid overflowing the mobile device’s limited device cache. 

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Conclusion

Google began giving precedence to mobile-optimized sites in mobile search results on April 21, 2015. If just a small portion of your target visitors use mobile devices, this might significantly impact your online visibility. Ultimately, the better your experience for mobile visitors, the better the chance they will convert into new business. You never know when or where your target visitor will arrive on your site, so make sure it works on any device they may be using, wherever they may be.

If you are considering a mobile update and/or mobile web design for your business website, you will most likely need to work with an experienced web developer to plan the project. SmartOSC is the best fit for you. 

We have helped many therapists in removing the anchor line and supercharging their practice growth. We look forward to helping your practice’s growth with our site-building skills, friendly web design service, and deep knowledge of what works for therapists. 

If you would like a complimentary review of your organization’s website, contact us now and we will gladly offer you advice and estimates for transforming your website into an efficient, modern business tool.