B2B2C eCommerce: A Guide to Overcoming 3 Key Challenges
More and more eCommerce businesses are changing how they operate to the business-to-business-to-consumer (B2B2C) model for the variety of benefits it brings.
However, B2B2C eCommerce does come with its own issues, so together with our partners at Liferay, we’ve put together a guide to overcoming some key challenges.
In this free whitepaper, you’ll learn:
- What B2B2C eCommerce actually is
- The model’s benefits for businesses
- How to recognise and overcome B2B2C challenges
- Things to consider before going B2B2C