B2B2C eCommerce: A Guide to Overcoming 3 Key Challenges


More and more eCommerce businesses are changing how they operate to the business-to-business-to-consumer (B2B2C) model for the variety of benefits it brings.


However, B2B2C eCommerce does come with its own issues, so together with our partners at Liferay, we’ve put together a guide to overcoming some key challenges. 


In this free whitepaper, you’ll learn:

  • What B2B2C eCommerce actually is
  • The model’s benefits for businesses
  • How to recognise and overcome B2B2C challenges
  • Things to consider before going B2B2C


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