SmartOSC Fintech partners with engagement banking leader Backbase to help Vietnamese customers build banks people love
SmartOSC Fintech, a subsidiary of the global full-service digital agency SmartOSC, has agreed with a new Backbase Partner, the global leader in engagement banking, bolstering the top digital commerce agency’s digital banking offering.
Backbase’s Engagement Banking Platform is a future-proof platform architected around bank customers and employees, while SmartOSC Fintech’s clients include prestigious brands such as Paypal, Eway, OpenPay, VPBank, Nam A Bank, and Maritime Bank (MSB).
The platform is designed to easily work with existing banking systems and comes with ready-to-go apps, allowing institutions to deploy new products and services at scale, a core tenet to all of SmartOSC’s work.
The strategic partnership will allow both sides to leverage their considerable experience and give SmartOSC Fintech the flexibility to offer another state-of-the-art platform to banks and non-bank financial institutions in Vietnam and beyond.
Backbase’s customers include vaunted global financial institutions such as Deutsche Bank, Lloyds Banking Group, HSBC, and RBC.
“The future of digital business and digital banking is engagement, and that’s why we’re thrilled to be working with a forward-thinking partner like Backbase. “Their focus on providing seamless customer and employee experiences is a perfect match with our commitment to providing experiences that surprise and delight in digital business,” said Hưng Nguyễn Tuấn, General Manager of SmartOSC Fintech.
About SmartOSC Fintech
A subsidiary of the award-winning digital agency SmartOSC, SmartOSC Fintech was established in early 2020 as a strategic move to bring digital native solutions to banks and financial institutions globally. SmartOSC Fintech helps clients unlock growth by strengthening their offerings in the field of digital lending, digital payment, digital banking, buy now pay later, user onboarding, and much more.
About Backbase
Backbase is on a mission to help banks re-architect around the customer and embrace the paradigm shift to a platform model.
The days of being held back by traditional legacy banking technology and infrastructure are over. Backbase is here to help financial institutions – from large banks to credit unions and everything in between – become customer-centric again.
That’s made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.
Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 150 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, WSECU and Wildfire CU.
