SmartOSC x Borg Group: Building the Future With Unified Digital Platform
December 2025 — Borg Group, one of Australia’s leading manufacturers and distributors of building and decorative products, has officially launched a state-of-the-art digital platform unifying its Porta business, which now integrates Porta Timbers, Australian Panels, and Dongwha Australia. In parallel, Easycraft now has its own distinctive digital presence – reinforcing its leadership in wall-lining solutions and laying the groundwork for its evolution into a fully standalone digital brand in the near future.
This milestone marks a major step in Borg’s ambitious growth strategy, aimed at consolidating market leadership in timber, panels, and wall lining solutions across Australia.
The newly launched platforms integrate multiple brands and product lines into a cohesive, market-ready ecosystem. Designed for B2B clients, architects, designers, trades, and DIY enthusiasts, the platforms offer intuitive navigation, rich product information, and seamless functionality, while keeping the distinct identity of each brand intact.
Why SmartOSC?
SmartOSC partnered with BORG to provide expert B2B commerce solutions and scalable digital architecture, ensuring the platforms can support future acquisitions and evolving market needs. The collaboration leveraged SmartOSC’s experience in delivering high-performing, customer-centric platforms across the wholesale and construction sectors.
Moreover, to strengthen Borg’s digital foundation, SmartOSC deployed Sanity’s Content Operating System, enabling structured content, custom workflows, and real-time collaboration across all business units.
A Digital Foundation for Ambitious Growth
The launch addresses key challenges the group faced: fragmented websites, inconsistent branding, and disconnected user experiences. SmartOSC partnered with Borg to create a future-ready, scalable platform capable of supporting both the growing Porta business and Easycraft’s standalone brand.
Key highlights include:
Unified Digital Ecosystem for Porta – Integrating all product lines under one authoritative platform to streamline operations and user experience for B2B customers.
Enhanced Easycraft Presence – A dedicated platform tailored for architects, designers, trades, and DIY enthusiasts, maintaining the brand’s unique identity.
Scalable Architecture – Designed to support future acquisitions, expansions, and evolving digital strategies.
Next Steps?
With the new platform live, Borg Group is now equipped to:
Deliver a seamless, consistent digital experience for B2B and A&D/DIY audiences.
Strengthen brand recognition for both Porta and Easycraft.
Scale digital operations efficiently in line with growth ambitions, supporting the long-term goal of Porta achieving $1B turnover by 2030.
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