TOUS les JOURS, a CJ Foodville Subsidiary, Collaborates with Ava Labs and SmartOSC on a Next-Generation Loyalty Solution
TOUS les JOURS, one of Vietnam’s most iconic Bakery Café, has partnered with SmartOSC and Ava Labs to bring a blockchain-powered loyalty initiative to life as part of its digital transformation efforts. This collaboration showcases TOUS les JOURS’s commitment to innovation and its focus on enhancing customer engagement through cutting-edge technology.
Through this partnership, SmartOSC, leveraging Ava Lab’s blockchain technology, is delivering a voucher solution that enables TOUS les JOURS customers to claim and redeem digital vouchers at participating stores. This move showcases the potential of blockchain to enrich loyalty experiences, offering immediate value to customers and supporting TOUS les JOURS’s vision for a dynamic Bakery industry in Vietnam.
Why Ava Labs and SmartOSC?
Ava Labs with Avalanche Layer 1 blockchain technology was selected for its superior scalability, near-instant finality, and eco-friendly consensus mechanism.
Meanwhile, SmartOSC, a leading digital transformation partner, is leveraging its expertise in technology development and implementation to create a seamless, customer-friendly solution that integrates with TOUS les JOURS’s existing ecosystem.
“Ava Labs is proud to collaborate with TOUS les JOURS and SmartOSC on this groundbreaking initiative,” said Laura Nguyen, Regional Head, Ava Labs. “This partnership highlights the transformative potential of blockchain technology in creating innovative, customer-centric loyalty ecosystems.”
“SmartOSC is thrilled to work alongside TOUS les JOURS and Ava Labs to deliver a next- generation voucher delivery solution via loyalty application,” said Kate Nguyen, Head of Strategic Partnerships at SmartOSC. “Our focus is on developing a solution that enhances customer experiences while showcasing the capabilities of blockchain technology.”
Pioneering the Future of Loyalty Programs
TOUS les JOURS recognizes the importance of building meaningful connections with its customers through engaging loyalty solutions. With the combined support of Ava’s state-of-the-art blockchain infrastructure and SmartOSC’s cutting-edge development capabilities, TOUS les JOURS is exploring new ways to enhance customer experiences through gamification, event-driven rewards, and branding partnerships.
“Our collaboration with SmartOSC and Ava Labs’s represents an important step in our digital transformation journey,” said Mr. Yun Seong Yong, General Director at TOUS les JOURS. “We are excited to explore innovative solutions that bring added value to our customers and strengthen our brand’s position as a leader in Vietnam’s industry.”
Stay tuned for updates on TOUS les JOURS’s journey toward delivering next-generation loyalty solutions powered by blockchain technology, in collaboration with SmartOSC and Ava Labs.
