A major retail group
Unifying Operations at Scale
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- A major retail group
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Get to know the client
Our client is a major retail group, owning Asia’s largest networks of independent home improvement and trade businesses, formed through the consolidation of over 1,700 stores, including both branded and independent operators. With a combined retail turnover of $2.1 billion, the group represents some of the country’s most trusted names in the home improvement space, spanning both Trade and DIY segments.

Challenges
They faced challenges with
The goal was to consolidate legacy portals into a single, unified digital platform to enhance customer experience (CX) and streamline engagement with members, suppliers, customers, and internal teams. The new solution would serve as a scalable omnichannel portal that delivers a seamless, future-ready digital experience and avoiding:
Fragmented Legacy Systems
The organization operated two separate portals, developed before a major acquisition, resulting in inconsistent user experiences and duplicated effort
Disparate Data and Systems
Different ERPs, data sources, and business rules across brands created inefficiencies and limited visibility across operations
Complex Integration & Data Management
Aligning disparate systems and synchronizing data required a sophisticated, robust integration strategy


SOLUTIONS
Our tools for success
To overcome these challenges, SmartOSC implemented a centralized Azure-based Data Integration Layer that powers the new unified portal by:
– Seamlessly integrating multiple ERP systems into one platform
– Processing 16+ core data entities, managing thousands of updates daily
– Handling millions of records, ensuring clean, structured data transformation and centralized storage
– Enabling end-to-end transaction processing, including orders, claims, invoices, and shipments through middleware that syncs back to the relevant ERP systems