Ensuring Boozt's Growth Through Upgraded eCommerce Technology

Get to know BOOZT

Boozt is an online-first multi-store company that sells contemporary, lifestyle and premium fashion for men, women, and children. They manage over 700 mid-to premium brands and 260 beauty brands. Now, with a base of over 3 million active customers on, the brand is known for creating incredibly convenient multi-channel shopping experiences and second-to-none customer service with fast deliveries and easy returns.


Targeted solutions for

Meeting Demand

Boozt needed to increase bandwidth to keep up with demand and maintain commerce stability.

Customizing Experiences

Boozt desired an online shop that was customizable for different countries and languages, optimizing and localizing the customer experience.


High level solution

The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.

“The current ASUS website is the best place to explore our wide range of products. Adding the ecommerce site will deliver a more convenient and immediate shopping solution in addition to all our branded stores and authorised retailers. Hosting our own ecommerce site also aligns with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards program.”

Emma Ou
Country Manager, ASUS Singapores

We bring real results

S$ +1.3k

Average order value


More page views


Revenue growth

<3 days

Delivery lead time

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Our tools for success

Seamless Scalability

By using a CDN (content delivery network), SmartOSC worked alongside Boozt to deliver content more efficiently. With reduced load times on their servers and improved channel performance we increased Boozt’s capabilities and global reach, freeing them to scale their presence without friction.

Streamlined Checkout Systems

SmartOSC worked closely with Boozt to address the issues with their cart checkout. By developing a shared checkout setup, it became possible to use a single checkout across multiple different brands, greatly simplifying the process for customers and increasing cross-sale opportunities. The loading efficiency on the site was improved, improving customer experience by providing a quick and responsive service. This gave Boozt greater control over their order management system and allowed for the introduction of weekly email campaigns to incentivize current and new customers.

Custom Localization

SmartOSC used the Magento multi-store view feature to localize the Boozt online stores to display translated text and local currencies for each of their targeted markets. All customers can view, interact and shop in their native language, using their own currency. Marketing and promotional campaigns were also localized to be more relevant to international audiences. Boozt now operates in over 25 different countries.

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