Developing An MVP That Earned $28 Million Seed Raise

We deliver measurable results

0 months
To successfully build a MVP
$ 0 Million
Seed raise thanks to the MVP
carma case
carma case study

Get to know Carma

Carma is a fully digital used car dealership, offering a wide range of quality pre-owned vehicles at fixed prices, delivered right to the home. In May 2022, Carma completed a fresh $75 million Series A funding led by General Catalyst Partners and Tiger Global to accelerate their expansion in 2022.

Carma had been operating in stealth mode for nine months and expected to launch the online platform soon.

Targeted solutions for

Rapid Development

Before partnering with SmartOSC, Carma had been building internal operations and corporate structure. They needed to quickly design and implement an online platform to begin commercialization.

The company was looking for a team to build digital commerce MVP while they established their first car inspection and reconditioning facility.

Carma had been operating in stealth mode for nine months and expected to launch the online platform soon.

Success mentality



“SmartOSC is a trusted partner for web storefront development. When we launched Carma and needed to kickstart the development of our web storefront, SmartOSC was extremely responsive in assisting us in creating engineering capability. While our relationship has matured over time, SmartOSC has remained a trusted partner with a good pool of talents, a diligent approach to management, and a flexible commercial mindset.”

Florian PasquierChief Technology Officer, Carma


Our tools for success

Fast Time-to-Market with Added Value

SmartOSC quickly launched the MVP of the ClickCar website in the fourth quarter of 2021 with an inventory of several hundred vehicles for purchase.

The new website provided exceptional customer experience across all touchpoints, incorporating a full and real-time inventory system, smooth online shopping experience, and fast customer service tools.

Smooth Synchronization from commercetools to Contentful CMS

Commercetools’ platform lets Carma easily add a product and/or a product category and reference it in Contentful entries through APIs.

Products and categories can now be previewed via the Contentful web app, simplifying workflows for content editors across channels.

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