Justice Indonesia

Uniting Multiple Brands And Retail Channels For An Omnichannel Experience

We bring real results

20 %
Increase Conversion Rate

Get to know Justice Indonesia

Kanmo Retail Group is a distributor of many world famous brands in Indonesia. With 13 years of operation, Kanmo has achieved a leading position in the kids and baby markets, operating nearly 200 stores while serving tens of thousands of customers globally. 

The group has since extended its retail portfolio to include brands in the fashion and accessories category. Justice is a leading American brand for tween girls. Brought to the Indonesian market by Kanmo Retail Group in 2013, the brand has grown to 13 stores in 4 major cities.


Targeted solutions for

Seamless experiences across all channels

The tween generation is engaging with fashion brands in multiple ways. This means in-store, mobile, desktop and on social media. The challenge is customers have a fragmented experience as they switch from one channel to another. A brand that offers a seamless experience across channels will be in a prime position to capture customers and build loyalty. 

For Justice, it was essential to maintain a consistent omnichannel brand experience. Additionally, Kanmo wanted a solution to offer Justice’s customers more benefits and privileges when shopping across their brand portfolio.

We bring real results

S$ +1.3k

Average order value


More page views


Revenue growth

<3 days

Delivery lead time


Our tools for success

A scalable and omnichannel-ready platform

For this project, we selected the latest version of Magento Commerce to create modern experiences and integrate powerful features and capabilities. Additionally, Magento Commerce supports the best omnichannel implementation and security. The Magento platform is also highly customizable, easy to scale and provides the tools to develop UI that is optimized for every device and screen.

Enhancing customer online experience

We developed many features to give customers an incredible experience. For one, we engineered a new quick view function, allowing access to product information, images and ordering without leaving the product listing page. A new mega menu extension was integrated for quick and intuitive access to different product categories with custom icons. With a vast number of product options in every category, we created a custom filter for the store  to help customers quickly find the products they desired. The ‘Get A Look’ feature was built to visualize different styles, letting customers experiment with different products and share it with their friends. Customers can then find the most convenient store and schedule a fitting for their desired look.

Connecting the online and offline customer journey

A unified shopping cart was implemented so users can easily switch between shopping channels without interruption. Also, a click-and-collect function lets customers reserve the product online then pick it up in store. We designed a CRM that integrates the order management system, customer information and inventory fulfillment. This gives customer service and retail teams the information they require to meet customers’ needs from end-to-end.

Digitized loyalty program

Privilege Club is Kanmo’s loyalty program for customers shopping with Mothercare & ELC, Gingersnaps, Pumpkin Patch and Justice brands. A mobile application was developed to allow the client to keep track of loyalty points and inform customers of new opportunities. Customer loyalty information is synced across channels via the CRM so that customers can check their information on the website, mobile app, or in-store via POS. Customers in the program also receive personalized discounts according to their loyalty status when shopping online.

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