We deliver measurable results
Get to know Medlatec
Targeted solutions for
In response to the dynamic market and evolving customer preferences, and with a vision for an inclusive medical service that reaches every individual in society profoundly, Medlatec wanted to upgrade its old application called iCNM. Their vision included a complete re-launch with a new name, look, features and more.
SmartOSC joined forces with Medlatec to address the hospital’s needs for a comprehensive solution capable of integrating various systems, including content management, search optimization, customer data platforms, hospital information systems, laboratory information management systems, CRM, partner booking systems, mobile apps, and internal systems like PIM, ODS, and POS.
High level solution
The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.
“The current ASUS website is the best place to explore our wide range of products. Adding the ecommerce site will deliver a more convenient and immediate shopping solution in addition to all our branded stores and authorised retailers. Hosting our own ecommerce site also aligns with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards program.”
Country Manager, ASUS Singapores
We bring real results
Average order value
More page views
Delivery lead time
Download case study
Our tools for success
Comprehensive Digital Transformation Consultancy
SmartOSC, a leading digital transformation consultancy, collaborated with Medlatec to understand their unique needs and develop a robust eCommerce site on the Magento platform. The solution prioritized establishing a strong information system foundation that could easily adapt to future business scaling. Key features and integrations included:
- Content management functions for personalized information delivery
- Search optimization for an improved user experience
- Integration of a Customer Data Platform (CDP)
- Integration of Hospital Information System (HIS) and Laboratory Information Management System (LIS)
- CRM, Partner Booking System, Phone App, and Internal Systems integration
- Shared medical model for direct medical examination and treatment
- Online appointment booking with doctors from affiliated clinics and hospitals nationwide
- eCommerce platform for pharmaceutical products, allowing suppliers to upload and integrate with other platforms
- Closed management system for home examination services and online medicine buying/selling
Enhanced Medical Services And Customer Experience
To enhance customer experience and convenience, SmartOSC separated the old iCNM application into two: MedOn Doctor for doctors and MedOn for patients. The shared medical model was upgraded with an online version, enabling customers to book appointments not only with Medlatec doctors but also with affiliated clinics and hospitals nationwide.
We applied an omnichannel approach, which provided a seamless experience for customers, from personalized online interactions to direct medical examination locations.
eCommerce Platform For Pharmaceuticals
MedOn also facilitated an online pharmacy, allowing pharmaceutical companies and medical equipment suppliers to showcase and sell products. The closed management system improved the user purchasing experience by managing shipping, tracking orders, and integrating electronic payment gateways, creating transparency in the trading platform for medical and pharmaceutical products.